Disclosure certainty 4/5 debate potential 1/5

Pecherskyi: PromoRepublic securing €500k non-dilutive Finnish marketing grant

Max Pecherskyi · 850: SaaS: How Promorepublic Went From $6k to $20k MRR · Nov 21, 2017 · at 15:07

Max Pecherskyi, co-founder of PromoRepublic, discusses his company's hybrid financing strategy with Nathan Latka.

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“Yeah, so we are in this, like, perfect Finnish government fund for innovation funding process, so we will get additional half of a million of a grant for marketing, so we're looking forward to it.”

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More from Max Pecherskyi

Disclosure
PromoRepublic pays full first-month subscription as sales rep commission
“Of course, we're paying him so if he closes monthly, a month or month subscription, he gets the full monthly subscription for that. If he closes, like, half a year or a year, he gets the double commission for that.”
Max Pecherskyi Nov 21, 2017 ▶ 8:27 850: SaaS: How Promorepublic Went From $6k to $20k MRR
Disclosure
Pecherskyi: One-third of AppSumo customers were inactive after purchasing PromoRepublic
“One third of them, they just, they were not active. Yeah. So they just bought it and the rest of them were surprisingly active.”
Max Pecherskyi Nov 21, 2017 ▶ 10:36 850: SaaS: How Promorepublic Went From $6k to $20k MRR
Disclosure
PromoRepublic upsold roughly 5% of AppSumo lifetime customers
“Maybe five percent, so like not a top 10, something like that.”
Max Pecherskyi Nov 21, 2017 ▶ 11:57 850: SaaS: How Promorepublic Went From $6k to $20k MRR
Insight
Pecherskyi: Non-exportable content libraries improve SaaS retention
“We create like digital assets for our customers. So we try to we try, we're not trying, we're bringing them to upload their content to save drafts. So they have this, like, Personal content library that they cannot easily export. So that, that's makes the turn…”
Max Pecherskyi Nov 21, 2017 ▶ 13:06 850: SaaS: How Promorepublic Went From $6k to $20k MRR
Assertion Not checkable as stated
Pecherskyi: PromoRepublic CAC ranges between $150 and $170
“Customer acquisition cost is 150, 170, so we're doing different experiments, doing different mix of channels, so that's around the range where the price we're paying for one customer.”
Max Pecherskyi Nov 21, 2017 ▶ 3:59 850: SaaS: How Promorepublic Went From $6k to $20k MRR
Assertion Not checkable as stated
Pecherskyi: Affiliate network generates about 10% of PromoRepublic customers
“Things that started to work is building affiliate network. So that brings around 10% of our customers.”
Max Pecherskyi Nov 21, 2017 ▶ 4:32 850: SaaS: How Promorepublic Went From $6k to $20k MRR
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