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Matt Struppelhoff

Partner & CEO/CRO, Red Hawk Technologies. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveengineerLinkedIn ↗redhawk-tech.com ↗

Matt Strippelhoff co-founded Red Hawk Technologies in 2008, introducing a subscription-based Software Development-as-a-Service model for mid-market businesses. He received the Visionary Leader Award from The Circuit in 2022 and led Red Hawk's acquisition of Transform Labs.

1shows
1appearances
9statements
0resolved
0supported
0contradicted

Everything Matt Struppelhoff said on any show that made the record, most notable first. Each card names its show and opens the statement there.

Struppelhoff: AI Can Generate Code, But Cannot Design Software Architecture
“It will take. Your natural language prompts varies, vary directly. It's not going to ask probing questions back to you. It's not, well, I understand what you're asking, but let's talk about the larger picture here. How frequently do you expect things to change…”
Matt Struppelhoff Apr 22, 2025 ▶ 13:50 AI Can Write Code, But It Can't Do Architecture
Struppelhoff: Agile Often Worsens the Software Engineering Documentation Problem
“Documentation has always been a massive problem in the software engineering space. You know, agile comes in. People think that means you don't have to document things. True agile practitioners, scrum, scrum bond, they know documentation is important. They figu…”
Matt Struppelhoff Apr 22, 2025 ▶ 9:05 AI Can Write Code, But It Can't Do Architecture
Struppelhoff: Avoid Low-Code AI Without Verifying IP Privacy Protections
“I wouldn't want to be pursuing a multimillion dollar idea using a low code AI solution without knowing if that big idea is now part of the ecosystem.”
Matt Struppelhoff Apr 22, 2025 ▶ 15:31 AI Can Write Code, But It Can't Do Architecture
Struppelhoff: Third-Party APIs Rarely Expose Every Platform Feature
“They assume that that platform is gonna, everything you can do in that platform, you should be able to communicate back and forth for those features through an API. Oftentimes it's not true. The API can be very limited or an API might even have throttling.”
Matt Struppelhoff Apr 22, 2025 ▶ 34:05 AI Can Write Code, But It Can't Do Architecture
Struppelhoff: AI Prompts Can Analyze Legacy Code and Generate Documentation
“So we can use AI prompts and actually understand the code and have it generate Comments for us to help us understand what's happening in somebody else's code. So that's really helpful.”
Matt Struppelhoff Apr 22, 2025 ▶ 9:27 AI Can Write Code, But It Can't Do Architecture
Struppelhoff: Red Hawk Uses Google Gemini to Draft Project Backlogs
“For example, if a client gives me a what they would might consider a fairly detailed spec, I'm thinking about creating X. I'll submit that in through Gemini through our paid account so that it's all, you know, compartmentalized. It's not going out there into t…”
Matt Struppelhoff Apr 22, 2025 ▶ 18:54 AI Can Write Code, But It Can't Do Architecture
WE LIVE TO BUILD Prediction Not checkable as stated
Struppelhoff: Red Hawk on Track to Double in Size Again in 2025
“We've doubled in size each year the past three years, and we're on track to double again this year. Knock, I'm knocking on wood. I'm hoping it's going to go according to plan.”
Matt Struppelhoff Apr 22, 2025 ▶ 25:35 AI Can Write Code, But It Can't Do Architecture
Struppelhoff: Leaders Should Never Own Over Three Quarterly Projects
“You look at the way they handle quarterly rocks. You can't have more. You should never have more than three special projects per quarter.”
Matt Struppelhoff Apr 22, 2025 ▶ 28:43 AI Can Write Code, But It Can't Do Architecture
WE LIVE TO BUILD Assertion Not checkable as stated
Struppelhoff: Red Hawk Plateaued Below $2M Top-Line Revenue for Years
“We were able to grow the business over the first five years, and then we just sort of plateaued and we stayed below a two million dollar a year, top line revenue company for a long time.”
Matt Struppelhoff Apr 22, 2025 ▶ 21:45 AI Can Write Code, But It Can't Do Architecture

One line per show, most statements first. The link opens Matt's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
WE LIVE TO BUILDLEDGER Partner & CEO/CRO, Red Hawk Technologies 1 9 full record on We Live to Build →
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