Matt Struppelhoff

Partner & CEO/CRO, Red Hawk Technologies · 1 appearance on the record.

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founderexecutiveengineerLinkedIn ↗redhawk-tech.com ↗

Matt Strippelhoff co-founded Red Hawk Technologies in 2008, introducing a subscription-based Software Development-as-a-Service model for mid-market businesses. He received the Visionary Leader Award from The Circuit in 2022 and led Red Hawk's acquisition of Transform Labs.

9statements → 2claims → 0claims resolved → 3.89/5average certainty → 1.67/5average debate potential →

2 not checkable as stated how the 2 claims stand · each chip opens the sources

1 prediction · 1 assertion · 3 opinions · 3 insights · 1 disclosure · every statement was checked. The prediction and assertion are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Matt argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Matt Struppelhoff on measured tape to publish a rate. This says nothing about how they speak.

What they said9 Episodes1

Everything Matt Struppelhoff said on We Live to Build that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

Struppelhoff: AI Can Generate Code, But Cannot Design Software Architecture

“It will take. Your natural language prompts varies, vary directly. It's not going to ask probing questions back to you. It's not, well, I understand what you're asking, but let's talk about the larger picture here. How frequently do you expect things to change…”

Matt Struppelhoff Apr 22, 2025 ▶ 13:50 AI Can Write Code, But It Can't Do Architecture

Opinion

Struppelhoff: Agile Often Worsens the Software Engineering Documentation Problem

“Documentation has always been a massive problem in the software engineering space. You know, agile comes in. People think that means you don't have to document things. True agile practitioners, scrum, scrum bond, they know documentation is important. They figu…”

Matt Struppelhoff Apr 22, 2025 ▶ 9:05 AI Can Write Code, But It Can't Do Architecture

Opinion

Struppelhoff: Avoid Low-Code AI Without Verifying IP Privacy Protections

“I wouldn't want to be pursuing a multimillion dollar idea using a low code AI solution without knowing if that big idea is now part of the ecosystem.”

Matt Struppelhoff Apr 22, 2025 ▶ 15:31 AI Can Write Code, But It Can't Do Architecture

Insight

Struppelhoff: Third-Party APIs Rarely Expose Every Platform Feature

“They assume that that platform is gonna, everything you can do in that platform, you should be able to communicate back and forth for those features through an API. Oftentimes it's not true. The API can be very limited or an API might even have throttling.”

Matt Struppelhoff Apr 22, 2025 ▶ 34:05 AI Can Write Code, But It Can't Do Architecture

Insight

Struppelhoff: AI Prompts Can Analyze Legacy Code and Generate Documentation

“So we can use AI prompts and actually understand the code and have it generate Comments for us to help us understand what's happening in somebody else's code. So that's really helpful.”

Matt Struppelhoff Apr 22, 2025 ▶ 9:27 AI Can Write Code, But It Can't Do Architecture

Disclosure

Struppelhoff: Red Hawk Uses Google Gemini to Draft Project Backlogs

“For example, if a client gives me a what they would might consider a fairly detailed spec, I'm thinking about creating X. I'll submit that in through Gemini through our paid account so that it's all, you know, compartmentalized. It's not going out there into t…”

Matt Struppelhoff Apr 22, 2025 ▶ 18:54 AI Can Write Code, But It Can't Do Architecture

Prediction Not checkable as stated

Struppelhoff: Red Hawk on Track to Double in Size Again in 2025

“We've doubled in size each year the past three years, and we're on track to double again this year. Knock, I'm knocking on wood. I'm hoping it's going to go according to plan.”

Matt Struppelhoff Apr 22, 2025 ▶ 25:35 AI Can Write Code, But It Can't Do Architecture

Insight

Struppelhoff: Leaders Should Never Own Over Three Quarterly Projects

“You look at the way they handle quarterly rocks. You can't have more. You should never have more than three special projects per quarter.”

Matt Struppelhoff Apr 22, 2025 ▶ 28:43 AI Can Write Code, But It Can't Do Architecture

Assertion Not checkable as stated

Struppelhoff: Red Hawk Plateaued Below $2M Top-Line Revenue for Years

“We were able to grow the business over the first five years, and then we just sort of plateaued and we stayed below a two million dollar a year, top line revenue company for a long time.”

Matt Struppelhoff Apr 22, 2025 ▶ 21:45 AI Can Write Code, But It Can't Do Architecture

Appearances (1)

Episode	Date	Speaking time
AI Can Write Code, But It Can't Do Architecture	Apr 22, 2025	19m

Matt Struppelhoff

The record, in short

How they sound: not measured why? →

Appearances (1)

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