Marla Beck

Everything Marla Beck said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Insight

Marla Beck: Conglomerate acquisitions of indie brands created barriers protecting Bluemercury

“All of these independent brands were purchased by L'Oreal, by Estee Lauder, and Shiseido. So, overnight, we were then in business with the big companies, and that did two things for us. It provided a wall around us for new entrants, because the indie brands di…”

Marla Beck Oct 24, 2022 ▶ 52:04 Bluemercury: Marla and Barry Beck

HOW I BUILT THIS Insight

Marla Beck: Traditional Department Store Beauty Models Served Brands, Not Customers

“The department store model was designed to serve the brands, not to serve the customers.”

Marla Beck Oct 24, 2022 ▶ 44:48 Bluemercury: Marla and Barry Beck

HOW I BUILT THIS Insight

Marla Beck: Digital try-on technology cannot replace in-person cosmetic testing

“Beauty always lagged because of this desire to try and feel texture, and there's colors that you need to try, and no matter what you Do the try on technology is just not the same as the real thing.”

Marla Beck Oct 24, 2022 ▶ 1:04:56 Bluemercury: Marla and Barry Beck

HOW I BUILT THIS Assertion Not checkable as stated

Marla Beck: 1990s indie brand boom opened up the cosmetics industry

“It was the rise of the independent brands, which is, for the first time in a very long time, you had founders that were breaking into the industry. So, you had Bobby Brown, you had Marcia Kilgore, you had Lev and Alina Glassman at Frosch, you had Francois Nars…”

Marla Beck Oct 24, 2022 ▶ 15:25 Bluemercury: Marla and Barry Beck

HOW I BUILT THIS Assertion Supported

Marla Beck: Competitors Eve.com and Gloss.com raised $10M to $20M each

“Eve.com, gloss.com, all of these other companies had raised 10 to twenty million dollars each, and so we were way behind.”

Marla Beck Oct 24, 2022 ▶ 27:22 Bluemercury: Marla and Barry Beck

HOW I BUILT THIS Disclosure

Marla Beck: Bluemercury Seed Investors Demanded Pure-Play Internet Business

“At that point in time, all of our sort of e-commerce techie investors only wanted pure play internet businesses.”

Marla Beck Oct 24, 2022 ▶ 30:54 Bluemercury: Marla and Barry Beck

HOW I BUILT THIS Assertion Not checkable as stated

Marla Beck: Bluemercury's e-commerce represented under 1% of sales in 2001

“Less than one percent.”

Marla Beck Oct 24, 2022 ▶ 38:26 Bluemercury: Marla and Barry Beck

HOW I BUILT THIS Assertion Supported

Marla Beck: 80% of beauty purchases stayed in-store until COVID

“I mean, in beauty, 80% still bought in stores until COVID hit, and so the adoption of beauty onto e-commerce really, you know, took a lot longer than we ever imagined in 99.”

Marla Beck Oct 24, 2022 ▶ 1:04:41 Bluemercury: Marla and Barry Beck

HOW I BUILT THIS Assertion Supported

Marla Beck: Anita Roddick bought The Body Shop name from a Berkeley store

“She actually bought the name from this first location in Berkeley.”

Marla Beck Oct 24, 2022 ▶ 13:25 Bluemercury: Marla and Barry Beck

The other half of the tape: Marla Beck's own voice is left out of every number here. 2 statements on the record name them. every mention, with the transcript →

Statements about Marla Beck, by other people (2)

HOW I BUILT THIS Disclosure

Barry Beck: Bluemercury Founders Formed Separate Entity to Acquire First Store

“They rejected it, and in fact, what they said was, if you want to buy the store, Barry and Marla, buy it with your own money. And what we did was we formed a company called 29 Street Partners. We, Marla lived on 29 Street, and we caused that company to acquire…”

Barry Beck Oct 24, 2022 ▶ 33:43 Bluemercury: Marla and Barry Beck

HOW I BUILT THIS Disclosure

Barry Beck: Bluemercury founders sold equity in 2006 to de-risk personally

“Candidly speaking, we wanted to rebalance our risk equation. And so that, yeah, that we were interested in selling some of our stock to fuel our lifestyle because we poured our entire life into this business.”

Barry Beck Oct 24, 2022 ▶ 58:25 Bluemercury: Marla and Barry Beck

One line per show, most statements first. The link opens Marla's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	CEO and Director, The Beauty Health Company	1	9	100% 3/3	full record on How I Built This →