Marla Beck, co-founder of Bluemercury, describes discovering how heavily funded her online cosmetics competitors were during a Silicon Valley fundraising trip in late 1999.
0:00 / 0:09exact quote · 9.1s
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“Eve.com, gloss.com, all of these other companies had raised 10 to twenty million dollars each, and so we were way behind.”
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More from Marla Beck
Insight
Marla Beck: Conglomerate acquisitions of indie brands created barriers protecting Bluemercury
“All of these independent brands were purchased by L'Oreal, by Estee Lauder, and Shiseido. So, overnight, we were then in business with the big companies, and that did two things for us. It provided a wall around us for new entrants, because the indie brands di…”
Marla BeckOct 24, 2022▶ 52:04Bluemercury: Marla and Barry Beck
Insight
Marla Beck: Traditional Department Store Beauty Models Served Brands, Not Customers
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Marla BeckOct 24, 2022▶ 44:48Bluemercury: Marla and Barry Beck
Insight
Marla Beck: Digital try-on technology cannot replace in-person cosmetic testing
“Beauty always lagged because of this desire to try and feel texture, and there's colors that you need to try, and no matter what you Do the try on technology is just not the same as the real thing.”
Marla BeckOct 24, 2022▶ 1:04:56Bluemercury: Marla and Barry Beck
AssertionNot checkable as stated
Marla Beck: 1990s indie brand boom opened up the cosmetics industry
“It was the rise of the independent brands, which is, for the first time in a very long time, you had founders that were breaking into the industry. So, you had Bobby Brown, you had Marcia Kilgore, you had Lev and Alina Glassman at Frosch, you had Francois Nars…”
Marla BeckOct 24, 2022▶ 15:25Bluemercury: Marla and Barry Beck
Disclosure
Marla Beck: Bluemercury Seed Investors Demanded Pure-Play Internet Business
“At that point in time, all of our sort of e-commerce techie investors only wanted pure play internet businesses.”
Marla BeckOct 24, 2022▶ 30:54Bluemercury: Marla and Barry Beck
AssertionNot checkable as stated
Marla Beck: Bluemercury's e-commerce represented under 1% of sales in 2001
“Less than one percent.”
Marla BeckOct 24, 2022▶ 38:26Bluemercury: Marla and Barry Beck
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