Everything Kyle Racki said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Proposify Nears $150,000 in Monthly Recurring Revenue
“Oh yeah. We're close to one a 150 K MRR.”
Proposify Stayed Under $1K MRR for 17 Months Before Product-Market Fit
“We were under one K MRR for quite a long time. How long? From about April 2013, we didn't really hit it until about September of 20 14, was when we started to see, you know, everything increase.”
Targeting Competitor Comparison Searches Drove Proposify's Early Customer Acquisition
“That's actually a bit of an SEO hack too. That really helped us in the early days because people would search like BidSketch alternative or, you know you know, basically just people are searching for comparisons and we were the only ones who were writing pages…”
Proposify Converts 200 to 300 Customers Monthly From Daily Trials
“When we look at how many people are signing up for trials, we're getting about between a hundred and a 150 new signups a day. We tend to close about two or 300 of those.”
Proposify Spends $10,000 Monthly on Paid Marketing While Prioritizing Organic Growth
“We only really spend, I mean, I say only, maybe that's a lot for some people, but we spend about 10,000 a month on, on paid marketing and put a lot more work into the organic stuff.”
Proposify Averages $1,000 LTV But Reaches $15,000 For High-Tier Accounts
“The lifetime value on average is about a thousand dollars and obviously that changes, you know, based on what tier you're on. So that's why we have salespeople following up with like the hundred dollar, 250 dollar a month plans because the lifetime value there…”
Proposify Maintains 2 Percent Net MRR Churn and 4.5 Percent Customer Churn
“Churn right now, I mean, net MRR churn is just about two percent. Customer churn is under five, so it's about 4.5%.”
Proposify Generated Approximately $551,000 in 2015 Revenue
“Last year's revenue was about 551,000 dollars.”
Proposify Projects Reaching $1.5 Million in Revenue for 2016
“And this year it'll be like 1.5 million.”
Racki: Proposify shifts sales comp to annual targets with accelerators
“What it looks like now moving into 20, 21 is like, As opposed to resetting the commissions and the quotas every month, it's more of looking at annual targets and then accelerators once they surpass the sort of baseline target for the year. So essentially every…”
Racki: Proposify manages SEO across 12-person marketing team without dedicated staff
“We don't really have anyone dedicated to SEO, but our marketing team sort of factors SEO work into all the work that they're doing. It's about a 12, 12 person marketing team.”
Proposify Customers Pay $40 to $50 Monthly on Average
“The average customer pays about 40, 50 dollars a month, but we have prices ranging from 25 dollars a month all the way up to about 250 dollars a month.”
Top Founders 3