Proposify Averages $1,000 LTV But Reaches $15,000 For High-Tier Accounts
Kyle Racki · EP 527: Proposify Hits 3200 Customers and $150k in MRR with CEO Kyle Racki · Jan 2, 2017 · at 14:16
Kyle Racki, CEO of Proposify, discusses customer lifetime value across different pricing tiers and the rationale for inbound salespeople.
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“The lifetime value on average is about a thousand dollars and obviously that changes, you know, based on what tier you're on. So that's why we have salespeople following up with like the hundred dollar, 250 dollar a month plans because the lifetime value there is a lot more insane. It's like 10, 15 grand.”
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