Ken Lundin

Everything Ken Lundin said on any show that made the record, most notable first. Each card names its show and opens the statement there.

WE LIVE TO BUILD Prediction Not checkable as stated

Lundin predicts AI could eventually replace human salespeople entirely

“I think that it's possible at some point in the future that AI could completely replace salespeople, and it's an unpopular opinion.”

Ken Lundin Apr 15, 2025 ▶ 13:15 75% of Sales Is Framework, 25% Is Human, and AI Knows It

WE LIVE TO BUILD Insight

Lundin: Sales is 75% science framework and 25% human attributes

“I believe sales is on, I believe sales is a 75% framework in science, 25% kind of individual attributes, how you say the thing, whatever, which AI could figure out pretty quick, is it harder than I'm giving it credit for right now? Yeah.”

Ken Lundin Apr 15, 2025 ▶ 14:15 75% of Sales Is Framework, 25% Is Human, and AI Knows It

WE LIVE TO BUILD Opinion

Lundin: Doubting AI permanence is like dismissing PCs as a fad

“AI is here, you know, and if you're somebody who's fighting the idea that, well, I don't know if AI is really a good thing, AI is going to stay or not. Well, I mean, you can be that same person who thought the personal computer was just a fad.”

Ken Lundin Apr 15, 2025 ▶ 21:42 75% of Sales Is Framework, 25% Is Human, and AI Knows It

WE LIVE TO BUILD Insight

Lundin: Founders close late-stage deals while new sales hires must build pipeline

“The biggest misnomer about hiring talent when you're going from founder led sales to the next level is the founder doesn't understand that they're typically seeing things that are much further down the pipeline. These are people who are already going to make a…”

Ken Lundin Apr 15, 2025 ▶ 2:18 75% of Sales Is Framework, 25% Is Human, and AI Knows It

WE LIVE TO BUILD Insight

Lundin: Founders close sales using executive authority that hired reps lack

“The founder also has one thing going for them that nobody else does. Authority. Sean, if I break this, I'll fix it. And the seller can't.”

Ken Lundin Apr 15, 2025 ▶ 2:42 75% of Sales Is Framework, 25% Is Human, and AI Knows It

WE LIVE TO BUILD Assertion Not checkable as stated

Lundin: Even $200M companies often lack basic buyer personas and client profiles

“We've worked with two hundred million dollar companies who don't have ideal client profiles, personas. They don't have any reason why people were buying them, but somehow they made it to two hundred million.”

Ken Lundin Apr 15, 2025 ▶ 4:57 75% of Sales Is Framework, 25% Is Human, and AI Knows It

WE LIVE TO BUILD Assertion Not checkable as stated

Lundin: Average tech transformation uses only 10% of purchased software

“They say the average technology transformation only uses 10% of what they essentially buy.”

Ken Lundin Apr 15, 2025 ▶ 7:33 75% of Sales Is Framework, 25% Is Human, and AI Knows It

WE LIVE TO BUILD Insight

Lundin: Companies cannot scale or hire sales reps without documented processes

“And then if you can't write down a process so that somebody else can follow it, that's client centric. Then you're not ready to hire a salesperson and you're not ready to scale.”

Ken Lundin Apr 15, 2025 ▶ 25:45 75% of Sales Is Framework, 25% Is Human, and AI Knows It

One line per show, most statements first. The link opens Ken's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
WE LIVE TO BUILDLEDGER	Founder & CEO, Rev Heat	1	8	—	full record on We Live to Build →