Lundin: Even $200M companies often lack basic buyer personas and client profiles
Ken Lundin · 75% of Sales Is Framework, 25% Is Human, and AI Knows It · Apr 15, 2025 · at 4:57
Ken Lundin, CEO of RevHeat, discusses how founders often succeed in scaling revenue without deeply understanding their buyers' motivations.
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“We've worked with two hundred million dollar companies who don't have ideal client profiles, personas. They don't have any reason why people were buying them, but somehow they made it to two hundred million.”
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