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ideal client profiles

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Apr 15, 2025 by Ken Lundin · across every show →

Everything said about ideal client profiles, oldest first

Apr 15, 2025 neutral
Assertion Not checkable as stated
Lundin: Even $200M companies often lack basic buyer personas and client profiles
“We've worked with two hundred million dollar companies who don't have ideal client profiles, personas. They don't have any reason why people were buying them, but somehow they made it to two hundred million.”
Ken Lundin Apr 15, 2025 ▶ 4:57 75% of Sales Is Framework, 25% Is Human, and AI Knows It
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