People, every show

Karthik Shanadi

Co-Founder and CEO, Athlete's Thread. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveathletesthread.com ↗

Shanadi co-founded custom collegiate apparel brand Greek House with $500 while attending the University of Florida in 2013, later expanding into Threadly. In 2021, he launched Athlete's Thread, an officially licensed NIL merchandise and trading card platform partnering with hundreds of universities and tens of thousands of student-athletes.

What they said7 Shows1

Everything Karthik Shanadi said on any show that made the record, most notable first. Each card names its show and opens the statement there.

STARTER STORY Insight

Shanadi: College licensing and NIL rights filter out 99.99% of competitors

“First and foremost, you need to have licenses for the colleges, and then you need to get rights for, from each athlete. So that hurdle alone, 99.99% of companies will not get through that hurdle.”

Karthik Shanadi Apr 9, 2023 ▶ 11:47 He Turned $500 Into $10M

STARTER STORY Insight

Shanadi: Paid Google search outperforms social ads due to high buyer intent

“We love paid search because when somebody is searching for Google for a Bryce Young t-shirt, right, they are really looking for that specific item. So there's very high level of intent, right? People are looking for these items. Whereas social media, You're tr…”

Karthik Shanadi Apr 9, 2023 ▶ 14:36 He Turned $500 Into $10M

STARTER STORY Assertion Not checkable as stated

Shanadi: Greek House hit with $40K audit on $1M in sales

“We had a 40,000 dollar bill four months into it, which, you know, at the time, you know, we were doing just under a million in sales and that was really scary, right? That's like four percent of our costs. And we didn't even have 40 K in the bank to roll with.”

Karthik Shanadi Apr 9, 2023 ▶ 9:03 He Turned $500 Into $10M

STARTER STORY Insight

Shanadi: Ambassador programs yield direct sales and reusable marketing content

“What's great about those kinds of programs is that you're not just spreading your word about the product, you're finding advocates that are selling your brand on your behalf, right? Whether they're, you know, posting content, they're sending it to their friend…”

Karthik Shanadi Apr 9, 2023 ▶ 13:57 He Turned $500 Into $10M

STARTER STORY Insight

Shanadi: Asynchronous communication without meetings drove his company's success

“Creating that kind of asynchronous harmony within the company where you don't have to meet to, you know, figure out these issues, right? I think is what has really led us to be successful.”

Karthik Shanadi Apr 9, 2023 ▶ 15:57 He Turned $500 Into $10M

STARTER STORY Assertion Supported

Shanadi: Apparel business secured 300 college licenses for merchandise

“We went ahead and got essentially 300 college licenses to do all that merchandise.”

Karthik Shanadi Apr 9, 2023 ▶ 1:26 He Turned $500 Into $10M

STARTER STORY Assertion Not checkable as stated

Shanadi: Greek House Made $50K Year One and $100K Year Two

“The first year we did 50,002nd year we did a 100,000, and this was us kind of working on it part time in between school,”

Karthik Shanadi Apr 9, 2023 ▶ 4:02 He Turned $500 Into $10M

One line per show, most statements first. The link opens Karthik's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
STARTER STORYLEDGER	Co-Founder and CEO, Athlete's Thread	1	7	100% 1/1	full record on Starter Story →