Karthik Shanadi, founder of multiple apparel businesses, explains how his collegiate merchandise company expanded beyond fraternities to university departments.
Insight
Shanadi: College licensing and NIL rights filter out 99.99% of competitors
“First and foremost, you need to have licenses for the colleges, and then you need to get rights for, from each athlete. So that hurdle alone, 99.99% of companies will not get through that hurdle.”
Insight
Shanadi: Paid Google search outperforms social ads due to high buyer intent
“We love paid search because when somebody is searching for Google for a Bryce Young t-shirt, right, they are really looking for that specific item. So there's very high level of intent, right? People are looking for these items. Whereas social media, You're tr…”
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Shanadi: Greek House hit with $40K audit on $1M in sales
“We had a 40,000 dollar bill four months into it, which, you know, at the time, you know, we were doing just under a million in sales and that was really scary, right? That's like four percent of our costs. And we didn't even have 40 K in the bank to roll with.”
Insight
Shanadi: Ambassador programs yield direct sales and reusable marketing content
“What's great about those kinds of programs is that you're not just spreading your word about the product, you're finding advocates that are selling your brand on your behalf, right? Whether they're, you know, posting content, they're sending it to their friend…”
Insight
Shanadi: Asynchronous communication without meetings drove his company's success
“Creating that kind of asynchronous harmony within the company where you don't have to meet to, you know, figure out these issues, right? I think is what has really led us to be successful.”
Assertion Not checkable as stated
Shanadi: Greek House Made $50K Year One and $100K Year Two
“The first year we did 50,002nd year we did a 100,000, and this was us kind of working on it part time in between school,”