Shanadi: Paid Google search outperforms social ads due to high buyer intent
Karthik Shanadi · He Turned $500 Into $10M · Apr 9, 2023 · at 14:36
Apparel e-commerce entrepreneur Karthik Shanadi discusses channel efficacy between Google search and social media ads.
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“We love paid search because when somebody is searching for Google for a Bryce Young t-shirt, right, they are really looking for that specific item. So there's very high level of intent, right? People are looking for these items. Whereas social media, You're trying to just get more products in front of them based on interests or based on different demographics. And so we found that page search on Google has been highly effective.”
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