Karina Belizzi
CEO & Principal Advisor, A Growing Need. On 1 show, 1 appearance. The Shows tab opens the full record on each.
executiveoperatorhostfounder@corinnabell ↗LinkedIn ↗
Corinna Bellizzi is a natural products executive who scaled Nordic Naturals from under $1 million to over $100 million in revenue before moving into nutrition with Örlö Nutrition. She also hosts the podcasts Care More Be Better and Nutrition Without Compromise.
1shows
1appearances
12statements
1resolved
1supported
0contradicted
100%fully supported
Everything Karina Belizzi said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Hiring retail staff as off-hours brand demonstrators blocks competitor sales
“One of the things that I think actually made the program as successful as it was is that we were often recruiting demonstrators through our brokers from people that worked at the store in general anyway. So when they were on off hours, they were now educated o…”
Incoming executives should wait six months before restructuring sales teams
“Because even though six months could be a long time, that first six months when you come into a company is a critical period where you really get to understand the business. And once you understand the business, the decisions you'll make, Will be much more roo…”
Nordic Naturals grew from under $1M to over $100M in revenue
“So what this enabled us to do over the course of my Nine, almost ten-year record at the company was to catapult us from less than a million dollars in annual revenues to well over a hundred million and placement in over 37 countries around the globe at that po…”
Dismissing frontline workers as "just employees" alienates leadership from vital feedback
“And when we talk about our brokers or our demonstrators or our field reps or our employees, if we use terminology like, oh, they're just an employee or just a broker, we've automatically kind of divorced ourselves from the level of, let's say, attention we mig…”
Early-stage ventures should spend at least 20% of planned revenue on marketing
“If you're looking at an entrepreneurial venture where you're really in the beginning and you don't have a lot of historical sales, I might build a plan where essentially says, look, you know, here's our planned revenues for the year. We need to spend at least …”
Established companies typically allocate about 10% of revenue to total marketing
“If it's an established company, then typically, yes, you have a budget and you have something of perhaps 10% of revenues to be your entire marketing budget that might have to cover everything from training to education of retailers to print materials, digital …”
Retail pitches require guaranteed promotional commitments and paid off-shelf placement
“So one of the things that I often did when I was presenting to chains like GNC or Vitamin Shoppe or Whole Foods or Walgreens was develop what I call like the partnership pitch. You know, what you were willing to do and what you wanted to ensure was part of you…”
Brands should maintain friendly ties with competitors to gain retail intelligence
“This is one of the reasons I've always thought it was really important to keep friendly relations with other brands, whether or not they were competitors, because the reality is, I mean, you're in this together, you're in this industry together, and you don't …”
Poorly structured stretch goals incentivize sales teams to manipulate deal timing
“I think that instilling something like that with the wrong person in charge could lead you to pull sales into one year out of the other, or if you were so far off from reaching that goal, you might push it into the future year. So I think from a compensation p…”
Nordic Naturals ran 20,000 in-store demos yearly, over a third of marketing
“By the time I left the company, we'd produced 20,000 demos in a single year. So if you think about that as, you know, a part of the whole, it was well over a third of our marketing budget”
Nordic Naturals scaled to over 300 simultaneous active product demonstrators
“We did ultimately end up dedicating one headcount specifically to just coordinating demos because we had at the height of the program when I was there, over 300 demonstrators active at any given time.”
One line per show, most statements first. The link opens Karina's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 WE LIVE TO BUILDLEDGER | CEO & Principal Advisor, A Growing Need | 1 | 12 | 100% 1/1 | full record on We Live to Build → |