Nordic Naturals scaled to over 300 simultaneous active product demonstrators
Karina Belizzi · She Aimed Past the Target and 100x'd a Company in 10 Years · Oct 12, 2021 · at 12:49
Karina Belizzi, former sales leader at Nordic Naturals, explains how the supplement brand scaled its retail sampling operations across nationwide store locations.
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“We did ultimately end up dedicating one headcount specifically to just coordinating demos because we had at the height of the program when I was there, over 300 demonstrators active at any given time.”
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