Karina Belizzi
9 statements across 1 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Oct 12, 2021 by Karina Belizzi · across every show →
On the record as a speaker too: Karina Belizzi's record, appearances and statements → this page counts the times other people say the name.
Everything said about Karina Belizzi, oldest first
Oct 12, 2021
Oct 12, 2021
Early-stage ventures should spend at least 20% of planned revenue on marketing
“If you're looking at an entrepreneurial venture where you're really in the beginning and you don't have a lot of historical sales, I might build a plan where essentially says, look, you know, here's our planned revenues for the year. We need to spend at least …”
Oct 12, 2021
Incoming executives should wait six months before restructuring sales teams
“Because even though six months could be a long time, that first six months when you come into a company is a critical period where you really get to understand the business. And once you understand the business, the decisions you'll make, Will be much more roo…”
Oct 12, 2021
Established companies typically allocate about 10% of revenue to total marketing
“If it's an established company, then typically, yes, you have a budget and you have something of perhaps 10% of revenues to be your entire marketing budget that might have to cover everything from training to education of retailers to print materials, digital …”
Oct 12, 2021 positive
Oct 12, 2021 negative
Dismissing frontline workers as "just employees" alienates leadership from vital feedback
“And when we talk about our brokers or our demonstrators or our field reps or our employees, if we use terminology like, oh, they're just an employee or just a broker, we've automatically kind of divorced ourselves from the level of, let's say, attention we mig…”
Oct 12, 2021
Oct 12, 2021
Nordic Naturals grew from under $1M to over $100M in revenue
“So what this enabled us to do over the course of my Nine, almost ten-year record at the company was to catapult us from less than a million dollars in annual revenues to well over a hundred million and placement in over 37 countries around the globe at that po…”
Oct 12, 2021 positive
Brands should maintain friendly ties with competitors to gain retail intelligence
“This is one of the reasons I've always thought it was really important to keep friendly relations with other brands, whether or not they were competitors, because the reality is, I mean, you're in this together, you're in this industry together, and you don't …”