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Nordic Naturals

5 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Oct 12, 2021 by Karina Belizzi · said 16 times in 1 episodes since 2021 · across every show →

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brought up most by Sean Weisbrot (10), Karina Belizzi (6)

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2021 16 mentions in 1 episode

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Everything said about Nordic Naturals, oldest first

Oct 12, 2021
Assertion Not checkable as stated
Nordic Naturals scaled to over 300 simultaneous active product demonstrators
“We did ultimately end up dedicating one headcount specifically to just coordinating demos because we had at the height of the program when I was there, over 300 demonstrators active at any given time.”
Karina Belizzi Oct 12, 2021 ▶ 12:49 She Aimed Past the Target and 100x'd a Company in 10 Years
Oct 12, 2021 positive
Insight
Hiring retail staff as off-hours brand demonstrators blocks competitor sales
“One of the things that I think actually made the program as successful as it was is that we were often recruiting demonstrators through our brokers from people that worked at the store in general anyway. So when they were on off hours, they were now educated o…”
Karina Belizzi Oct 12, 2021 ▶ 13:08 She Aimed Past the Target and 100x'd a Company in 10 Years
Oct 12, 2021 positive
Assertion Supported
Belizzi claims Nordic Naturals surpassed its industry leader within 15 months
“By the end of the first. 15 months we had surpassed the leader in the industry.”
Karina Belizzi Oct 12, 2021 ▶ 25:58 She Aimed Past the Target and 100x'd a Company in 10 Years
Oct 12, 2021
Assertion Not checkable as stated
Nordic Naturals ran 20,000 in-store demos yearly, over a third of marketing
“By the time I left the company, we'd produced 20,000 demos in a single year. So if you think about that as, you know, a part of the whole, it was well over a third of our marketing budget”
Karina Belizzi Oct 12, 2021 ▶ 6:46 She Aimed Past the Target and 100x'd a Company in 10 Years
Oct 12, 2021
Assertion Not checkable as stated
Nordic Naturals grew from under $1M to over $100M in revenue
“So what this enabled us to do over the course of my Nine, almost ten-year record at the company was to catapult us from less than a million dollars in annual revenues to well over a hundred million and placement in over 37 countries around the globe at that po…”
Karina Belizzi Oct 12, 2021 ▶ 6:03 She Aimed Past the Target and 100x'd a Company in 10 Years
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