Everything Josh Mohrer said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Mohrer: Getting attention is more important than making a good product
“They're good at getting attention, which, by the way, is more important than making a good product.”
Mohrer: Going vertical-specific with AI note-taking apps is 'totally crazy'
“So I think going vertical specific is like, is, is totally crazy. I mean, all my competitors should go ahead and do that, but I think that it makes more sense to be kind of general for this. Like Uber isn't rides for a specific use case. It's just rides.”
Mohrer: AI puts software abstraction layers and niche SaaS tools at risk
“The notion of abstraction layers, I think are at risk from AI. So what do I mean by that? Whereas I previously like use a SAS tool that does a certain thing to achieve a goal. Now I just asked the AI to build it from scratch. And it's like, I'm not gonna repla…”
Mohrer: Cluelly cloned Wave AI's mobile app and exact $139.99 annual price
“Well, they have a mobile app that looks just like mine. It just does the thing that my app does, and they price it exactly the same. You know, one 39 99 annually is very much alike.”
Josh Mohrer operates Wave AI entirely as a solo team
“You're talking to the whole team. There have been some people that have come in and out over the course of the now three years to help with some higher end engineering work, some of the marketing stuff, but by and large, I've done all the engineering. I do all…”
Mohrer: AI has not solved customer support automation
“It was way too early. And frankly, I still don't think it's a solved. I still don't think that AI has kind of solved that. And I still do all my support by hand, although I am building out something to kind of Help with that automatically.”
Mohrer: Text summarization is the killer application of LLMs
“ChatGPT's, you know, the sort of like most amazing thing that it could do, in my view, was summarize things. So if you think about it, up until then, computers, and I've always loved them, The one thing they couldn't really do is summarize text, take a bunch o…”
Josh Mohrer: Extreme customer emotion signals strong product-market fit
“A lesson I learned at Uber, which is if someone on the support line is like exhibiting extreme emotion, Whether it's positive emotion or negative emotion, that is actually a good indicator that you're onto something. Like, if you can make a customer so mad tha…”
Mohrer: Uber lowered prices every six months as a competitive moat
“Uber was very big about, like, time to cut prices. Like, we were, every six months, we were lowering the price, because that's a moat, you know, makes people, you don't want to get undercut”
Mohrer: Claude Code generates Wave AI help documentation directly from source code
“I also use intercom for my dot for my, like knowledge base, like the articles about all the features. And my, you know, I used to write them and really slave over them and make them better and use AI to help make them better. But now it's like, hey, cloud code…”
Mohrer: Wave AI is a cash-flow business, not an equity play
“This isn't an equity play. This is to make money now as a business.”
Mohrer: AI removes coding barriers, but agency remains rare
“What is AI, you know, allow anyone with agency can go and do something. That's still a very small percentage of the population. It's still not most people. It's not everyone. It's not even most people. It's like a subset similar to who could do it before, you …”
Wave AI has failed to make Meta ads work for a year
“And I haven't been able to get meta ads to work in more than a year. Every few months I dip back in, I spend a bunch and it fails.”
Wave AI converts 10 percent of installs and gets 800 daily downloads
“Like if someone installs, there's like a one in 10 that they're going to give me money. And that's like, I'm told is pretty high for this sort of thing. And so, like, so I need more installs, you know, and so I'll do between 800 and a thousand installs a day.”
Wave AI grew from $1M to $6M ARR in four months
“There was a time where we did, it was a couple of years ago, where meta ads worked super well, and I grew from like a million ARR to like six in like four months, like it was crazy, because it was a first of its kind thing, and it just crushed it on meta.”
Wave AI generates $7M gross and about $3M in profit
“You know, gross was like seven and then Apple and Google take a bunch of that. So let's say like, you know, like five lands and maybe I keep three or something like that.”
Wave AI processes 9,000 hours of audio daily
“So like, I'll do like 9000 hours a day of just generic audio.”
Mohrer: Wave AI is now developed almost exclusively with Claude Code
“But I got to it, and now it's like all I do. In Cloud Code, I bought a Mac Mini over the weekend for my bot, you know, and just all that stuff. Like, I am deep in it. But I love, you know, the latest and greatest changes so fast that who knows what it'll be by…”
Mohrer gets ~$3K in Claude usage for $200 monthly subscription
“So I spend 200 bucks and I think I get something like 3000 dollars worth of API usage from it versus going direct and using the API. I was spending 50 to a hundred dollars a day, which I'm happy to do because I'm getting serious value out of it, but I'd rather…”
Subscribers are evenly split across weekly, monthly, and annual plans
“It's where the most of the revenue is in terms of, like, I just looked at this, it's actually split a third, weekly, monthly, and annual in terms of people, but in terms of dollars, it's obviously way more unannual.”
Mohrer will release a NY State legislation AI summarizer in weeks
“And so there's an idea there that I worked on with a buddy from Uber that we actually have revisited, and like I just said, I'll circle back on that and kind of explain why, but we're gonna be releasing that as like a side quest in the next few weeks.”