Josh Fraser
Former Founder & CEO, Estated. On 1 show, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveinvestor@jgfraser ↗LinkedIn ↗estated.com ↗
Josh Fraser founded Data Nerds and developed Estated, a venture-backed property data API platform that graduated from Techstars Boulder in 2017 and raised funding from Foundry Group. Under his leadership, the company scaled to cover over 150 million U.S. property records before being acquired by ATTOM Data Solutions in August 2022.
1shows
2appearances
24statements
0resolved
0supported
0contradicted
Everything Josh Fraser said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Frazier calls engineering cushy and comfortable compared to grinding in sales
“Whereas the engineers are all, it's pretty cushy. You know, they get tasks, they get them done. I know they work hard, but it's a little bit just of a different environment to work in. Their environment's a lot more comfortable. Our salespeople are grinding.”
CoreLogic charges at least $350k per year for full geographic property data
“Once you start looking beyond what just single family homes look like and providing one report at a time and you start looking at full geographies there is just not a good solution to be able to provide this that costs less than 350 grand a year from CoreLogic…”
Estated only hires competitor sales reps with extensive industry experience
“And so now I'm only going to hire someone from a competitor that has five to 10 years experience.”
Fraser: Legacy property data providers charge exorbitant prices with severe licensing limits
“And we used handfuls of third parties that have been around for 10, 20, 30 years, like CoreLogic, Black Knight, Fannie Mae, those legacy providers, and they're, you know, exorbitantly expensive and crazy restrictions around licensing.”
Estated sales quotas are $1.2M, paying 10% on a $50K-$60K base
“Their quotas are 1.2 million a year, and we pay 10%. So there, if they achieve that 1.2 million on a 50 to 60,000 dollar base, they could make up to one 80.”
Estated maintains complete internal salary transparency across the company
“And we do have a lot of transparency within our company. People do know how much everyone else is making.”
Estated uses VanHack to contract international devs before Canadian immigration
“And they actually, one of the cool things is that we just pay van hack for those employees. And then they, Immigrate them within the first 12 months usually, and then we'll hire them full-time once they move to Canada. But so for the first year, we're actually…”
Frazier: Property data incumbents invest over $50M annually in collection
“We're competing with two public Black Knight and CoreLogic and First American multi-billion dollar companies that invest 50 plus million a year into this.”
Real estate portals need public data to index 110M+ properties for SEO
“To keep your brand around and keep it relevant. You have to have really good SEO and being able to index What would be five million properties versus a hundred and, you know, ten, hundred and twenty million properties. You have to have good public record data …”
Fraser: B2C home data business cannot scale past $10M annually
“We knew that the B to C business didn't ever scale above ten million a year. We knew that around five million, it would take so much work to get it to a bigger number.”
Fraser: Integrated API products have virtually zero churn
“They integrated into their stack and there's no reason to ever get rid of that once you're, once it's already integrated.”
Frazier: Estated works with Blend, SoFi, State Farm, and USAA
“So we're working with like Blend and SoFi and State Farm and Swiss Re and USAA and companies along those lines on more like The PNC insurance side and getting lending and mortgages and just trying to speed up all those tools”
Frazier: Estated averages $929 monthly ARPU and $54k LTV
“So the lifetime value in our profitability count, cause I pulled this up for you is 54,268 dollars a year. Average revenue per user is 929 dollars per month.”
Estated saw a $72 cost per lead and 2% conversion in June
“So 29 total, 415 leads, average cost per lead, 72 bucks conversion rate on Turning that into customers. Two percent. Yeah. We got eight customers.”
Josh Frazier predicts Estated could reach $2.5M to $3M ARR this year
“I think we could get to two and a half, three this year, if we keep this up. So that'll be like three, 300% growth, which We'll be in a healthy position.”
Frazier owns 68% of Estated; investors own 20%, employees hold 10%
“What's 68%? And then I'd say about, yeah, 10% is to my employees and 20%, we did this a standard 20% round.”
Estated achieved 99.2% MRR retention and 98.6% customer retention in July 2021
“So MRR retention rate is 99.2% and customer retention rate is 98.6%.”
Estated is running enterprise pilot programs with Walmart and Lowe's
“Like we're doing some pilot stuff with like Walmart and Lowe's and like really interesting projects.”
Zillow has over 30M indexed pages on Google compared to Remax's 5.2M
“Remax has, for example, 5.2 million pages indexed on Google. Zillow has over 30.”
Legacy B2C home report product generated $5.8 million in 2016
“Traditionally, we had the Carfax for homes, like in 2016, that product did 5.8 million in revenue. So that is where a majority of our revenue comes from.”
Legacy B2C product retains 18,000 monthly subscribers paying $20 to $100
“We have, oh four, and we have about 18,000 monthly subscriptions on that business paying anywhere from 20 to a hundred dollars a month.”
One line per show, most statements first. The link opens Josh's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Former Founder & CEO, Estated | 2 | 24 | — | full record on Top Founders → |