Prediction certainty 3/5 debate potential 1/5

Josh Frazier predicts Estated could reach $2.5M to $3M ARR this year

Josh Fraser · Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform · Aug 31, 2021 · at 14:22

Josh Frazier, founder and CEO of property data platform Estated, outlines revenue targets and projected growth trajectory for the company.

0:00 / 0:09exact quote · 9.7s
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“I think we could get to two and a half, three this year, if we keep this up. So that'll be like three, 300% growth, which We'll be in a healthy position.”

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More from Josh Fraser

Opinion
Frazier calls engineering cushy and comfortable compared to grinding in sales
“Whereas the engineers are all, it's pretty cushy. You know, they get tasks, they get them done. I know they work hard, but it's a little bit just of a different environment to work in. Their environment's a lot more comfortable. Our salespeople are grinding.”
Josh Fraser Aug 31, 2021 ▶ 9:46 Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform
Assertion Not checkable as stated
CoreLogic charges at least $350k per year for full geographic property data
“Once you start looking beyond what just single family homes look like and providing one report at a time and you start looking at full geographies there is just not a good solution to be able to provide this that costs less than 350 grand a year from CoreLogic…”
Josh Fraser Feb 16, 2019 ▶ 2:47 1302 Property Data API Using Cash Cow to Fuel SaaS Growth
Disclosure
Estated only hires competitor sales reps with extensive industry experience
“And so now I'm only going to hire someone from a competitor that has five to 10 years experience.”
Josh Fraser Aug 31, 2021 ▶ 6:53 Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform
Opinion
Fraser: Legacy property data providers charge exorbitant prices with severe licensing limits
“And we used handfuls of third parties that have been around for 10, 20, 30 years, like CoreLogic, Black Knight, Fannie Mae, those legacy providers, and they're, you know, exorbitantly expensive and crazy restrictions around licensing.”
Josh Fraser Feb 16, 2019 ▶ 2:21 1302 Property Data API Using Cash Cow to Fuel SaaS Growth
Disclosure
Estated sales quotas are $1.2M, paying 10% on a $50K-$60K base
“Their quotas are 1.2 million a year, and we pay 10%. So there, if they achieve that 1.2 million on a 50 to 60,000 dollar base, they could make up to one 80.”
Josh Fraser Aug 31, 2021 ▶ 8:36 Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform
Disclosure
Estated maintains complete internal salary transparency across the company
“And we do have a lot of transparency within our company. People do know how much everyone else is making.”
Josh Fraser Aug 31, 2021 ▶ 9:20 Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform
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