People, every show

Jonathan Neman

Co-Founder & CEO, Sweetgreen. On 3 shows, 3 appearances. The Shows tab opens the full record on each.

founderexecutiveinvestor@JonnyNemo ↗LinkedIn ↗sweetgreen.com ↗

Jonathan Neman co-founded the fast-casual restaurant chain Sweetgreen in 2007 with Georgetown University classmates Nicolas Jammet and Nathaniel Ru. He led the company from a single Washington, D.C. salad shop into a publicly traded nationwide brand operating hundreds of tech-enabled and automated locations.

3shows
3appearances
41statements
20resolved
14supported
2contradicted
70%fully supported
11said about them ↓

Everything Jonathan Neman said on any show that made the record, most notable first. Each card names its show and opens the statement there.

MASTERS OF SCALE Assertion Supported
Sweetgreen owns and operates all of its restaurant locations directly
“We own all of our restaurants.”
Jonathan Neman May 6, 2024 ▶ 45:54 Sweetgreen co-founders: From college friends to a $2.5 billion public company | Masters of Scale
MASTERS OF SCALE Assertion Supported
Sweetgreen designed early restaurants with secondary digital make-lines functioning as ghost kitchens
“So very early on, we started building restaurants that effectively had a ghost kitchen in them. It would have a secondary digital make line for all of the online orders that, and then you had our in-store traffic.”
Jonathan Neman May 6, 2024 ▶ 54:57 Sweetgreen co-founders: From college friends to a $2.5 billion public company | Masters of Scale
MASTERS OF SCALE Assertion Supported
Digital orders account for 60% of Sweetgreen's total business
“Digital, it makes up about 60% of our business happens digitally.”
Jonathan Neman May 6, 2024 ▶ 56:53 Sweetgreen co-founders: From college friends to a $2.5 billion public company | Masters of Scale
MASTERS OF SCALE Assertion Supported
Sweetgreen currently operates two automated restaurants using its Infinite Kitchen technology
“We have two restaurants that are automated today.”
Jonathan Neman May 6, 2024 ▶ 59:25 Sweetgreen co-founders: From college friends to a $2.5 billion public company | Masters of Scale
Sweetgreen plans to expand into airports through licensing partnerships
“It is actually one of the licensing opportunities that we would consider, because I think it's such a need in the market, and I, it's something that we will do hopefully sooner rather than later.”
Jonathan Neman May 6, 2024 ▶ 1:07:55 Sweetgreen co-founders: From college friends to a $2.5 billion public company | Masters of Scale
Sweetgreen's founders pitched 250 people to secure 50 initial angel investors
“We probably spoke to 250 people, and we got at the end, we got 50 people to say yes.”
Jonathan Neman Apr 13, 2020 ▶ 20:04 Sweetgreen: Nicolas Jammet and Jonathan Neman
HOW I BUILT THIS Assertion Not checkable as stated
Sweetgreen sales dropped by almost 70% during its first winter
“It dropped by about seven, almost 70%.”
Jonathan Neman Apr 13, 2020 ▶ 31:15 Sweetgreen: Nicolas Jammet and Jonathan Neman
HOW I BUILT THIS Assertion Not checkable as stated
Almost half of Sweetgreen's current food sales are warm menu items
“And today, almost half of our food is warm food.”
Jonathan Neman Apr 13, 2020 ▶ 31:37 Sweetgreen: Nicolas Jammet and Jonathan Neman
HOW I BUILT THIS Assertion Supported
Sweetgreen's Outpost initiative scaled to nearly 1,000 locations under a year
“Outpost, for example, is one of those things that was a little trial that now has almost a thousand Outposts in less than a year.”
Jonathan Neman Apr 13, 2020 ▶ 1:01:06 Sweetgreen: Nicolas Jammet and Jonathan Neman
HOW I BUILT THIS Assertion Supported
Sweetgreen's fast-growing Outpost business vanished entirely overnight due to COVID-19
“So as the whole world moved to work from home, our outpost business completely disappeared overnight. It was a large part of our business and the fastest growing part of our business, and so it literally overnight disappeared.”
Jonathan Neman Apr 13, 2020 ▶ 1:05:43 Sweetgreen: Nicolas Jammet and Jonathan Neman
HOW I BUILT THIS Assertion Supported
Neman: Sweetgreen operates 250 locations across 22 states
“So today Sweetgreen has 250 locations around the country. We're now in 22 states.”
Jonathan Neman Apr 24, 2025 ▶ 3:17 Advice Line with Jonathan Neman of Sweetgreen
MASTERS OF SCALE Assertion Not checkable as stated
Sweetgreen's founders used clickers outside competitors to calculate break-even demand
“We went and stood outside the other restaurants in the area. We went to the subway, we went to the Chipotle, we went to the Buoymongers, all these places with a clicker, and we literally counted, like, ok, like, they got 300 people in a day. How many people do…”
Jonathan Neman May 6, 2024 ▶ 5:27 Sweetgreen co-founders: From college friends to a $2.5 billion public company | Masters of Scale
MASTERS OF SCALE Assertion Not yet assessed · timeframe May 2024
Sweetgreen currently operates 230 individual restaurant locations
“Our business is 230 individual restaurants”
Jonathan Neman May 6, 2024 ▶ 43:24 Sweetgreen co-founders: From college friends to a $2.5 billion public company | Masters of Scale
MASTERS OF SCALE Assertion Supported
Over 90% of airport dining operations are licensed concessions
“Back to the franchising piece, most airport operations are actually licensed. Almost, almost all. It's about nine, 90 plus percent.”
Jonathan Neman May 6, 2024 ▶ 1:07:46 Sweetgreen co-founders: From college friends to a $2.5 billion public company | Masters of Scale
HOW I BUILT THIS Assertion Not checkable as stated
Sweetgreen sold just over 100 salads on opening day in August 2007
“The first day we sold just over a hundred salads.”
Jonathan Neman Apr 13, 2020 ▶ 29:28 Sweetgreen: Nicolas Jammet and Jonathan Neman
HOW I BUILT THIS Assertion Contradicted
Sweetgreen operated as a D.C.-only brand for over five years
“We were a D.C. Only brand for over five years.”
Jonathan Neman Apr 13, 2020 ▶ 34:46 Sweetgreen: Nicolas Jammet and Jonathan Neman
HOW I BUILT THIS Assertion Not checkable as stated
Sweetgreen's entire 35-person corporate team relocated from D.C. to LA
“All 35 people at the time moved across the country”
Jonathan Neman Apr 13, 2020 ▶ 50:25 Sweetgreen: Nicolas Jammet and Jonathan Neman

The other half of the tape: Jonathan Neman's own voice is left out of every number here. Other people bring the name up 8 times in 2 episodes across the shows. 3 statements on the record name them. every mention, with the transcript →

Who brings them up most Harry Stebbings 7Guy Raz 1

Statements about Jonathan Neman, by other people (3)

20VC Insight
Neman: Young founders succeed because naive fearlessness reduces perceived risk
“There's a reason so many of these, like, transformational ideas get started by kids. It's because they don't know any better. They're willing to take the risk because it doesn't even feel like a risk.”
John Neman Jan 26, 2022 ▶ 8:05 20VC: Sweetgreen Founder Jonathan Neman on Leadership Lessons from Managing Through COVID, The Importance of Failing Fast and Iterating & How the Best Leaders Bring Together Brand, Capital Allocation and Strategy
MASTERS OF SCALE Assertion Supported
All three Sweetgreen co-founders are children of immigrant entrepreneurs
“We were all kids of immigrants, kids that had come to this country, parents that had come to this country and built businesses. They were all entrepreneurs.”
Nicholas Jammet May 6, 2024 ▶ 1:48 Sweetgreen co-founders: From college friends to a $2.5 billion public company | Masters of Scale
HOW I BUILT THIS Assertion Not checkable as stated
Sweetgreen's three co-founders still share a single office and desk
“And actually, today, we still sit in one office at one desk,”
Nicolas Jammet Apr 13, 2020 ▶ 48:56 Sweetgreen: Nicolas Jammet and Jonathan Neman

Every mention by year

tap a year for its mentions
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0040.581202220232024episodesmentions per episode

20VC 7How I Built This 1

One line per show, most statements first. The link opens Jonathan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
MASTERS OF SCALELEDGER Co-Founder & CEO, Sweetgreen 1 21 100% 6/6 full record on Masters of Scale →
HOW I BUILT THISLEDGER Co-Founder & CEO, Sweetgreen 2 20 71% 5/7 full record on How I Built This →
20VCLEDGER Co-Founder & CEO, Sweetgreen 0 0 43% 3/7 full record on 20VC →
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