Joe Kudla
On 1 show, 2 appearances. The Shows tab opens the full record on each.
1shows
2appearances
13statements
1resolved
1supported
0contradicted
100%fully supported
4said about them ↓ Everything Joe Kudla said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Kudla: Curated Wholesale and Seeding Beat Digital Advertising for Emerging Brands
“Advertising online is just, is challenging. It's hard to cut through in today's environment, so I really am a Much bigger believer in the right wholesale partners, the right activations at those wholesale partners to build awareness and getting the staff excit…”
Kudla: Founders with day jobs retreat too easily when startups get tough
“I was going to have to jump in with two feet because there's just too many opportunities where things get tough and you want to retreat back to what's comfortable. And if you have a day job, you have a salary paying the bills. It's too easy to return to that s…”
Kudla: Legacy athletic brands missed premium textiles, conceding apparel to Lululemon
“The dirty secret in our space is that the big brands, you know, they were really premium footwear offerings, but they never really had a premium apparel offering. Whereas like Lulu inherently was working with fabrics that were much more expensive. So before yo…”
Kudla: Vuori used 2019 VC funding for liquidity to preserve financial discipline
“A lot of the money ended up going to shareholders because the business didn't need capital. So we didn't go out and put a bunch of money on the balance sheet at that time because we didn't want it to create bad habits. We were very proud of the discipline and …”
Kudla: Early Brands Should Prioritize Retail Staff Relationships Over Wholesale Breadth
“I'm a big believer in less is more initially sell into a few wholesale accounts and really be present, like show up, develop relationships with the staff on the floor. Get your product on them so they're wearing it, and then they get excited about it and want …”
Kudla: Brands Must Build Scalable Supply Chains to Protect Marketing Margins
“Margin is what empowers you to go out and market the brand and build a community. If your cost structure doesn't support you selling into wholesale, I would be looking really closely at that to see if there's a new supply chain that, that could give you that m…”
Kudla: Women's apparel now accounts for 50% of Vuori's total business
“And so, 2018 was when we decided it was time, and we designed a very small capsule for women's, and we brought it to market, and today, 50% of our business is actually women's.”
Kudla: SoftBank approached Vuori with an unsolicited investment offer
“Yeah. We weren't looking for capital, but, you know, we had ambitious plans for Viore, and that was a really big moment for the brand, because short of an IPO, I think it was the first time that Maybe the market understood how special this business is that we'…”
Kudla: Vuori's early marketing head took a 50% pay cut
“I mean, in my early days, our head of marketing took a 50% pay cut to join us because she believed in what we were building and she had some skin in the game.”
Kudla: Vuori's Initial Five-Store Nordstrom Test Failed
“We sold into five doors at Nordstrom and it didn't do well. You know, and it didn't do well because we were just too early to market and we hadn't built a community around the brand. We didn't have like a group of advocates and influencers and celebrities that…”
Kudla: Vuori missed its $2M initial funding target, raising only $500k
“I think our first raise, we had a goal of a couple million dollars, I think we raised 400, like 400 to 500,000, somewhere in that range.”
Kudla: Vuori's early direct-to-consumer ad spend hit a 3x monthly return
“Before you knew it, we were putting 10,000 dollars in and we were getting 20,000 dollars back in a month. And then we were putting 20,000 dollars in and we were getting 60,000 dollars back.”
The other half of the tape: Joe Kudla's own voice is left out of every number here. Other people bring the name up 3 times in 2 episodes across the shows. 1 statement on the record names them. every mention, with the transcript →
Who brings them up most Guy Raz 3
Statements about Joe Kudla, by other people (1)
Vuori succeeded by pivoting from men's yoga to general activewear
“Joe Kudla started that brand. They didn't resonate. And the reason why is they tried to sell yoga wear for men. In yoga studios. So they really kind of took the same product and just changed the way they marketed it. They basically said, Hey this is for hiking…”
Every mention by year
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How I Built This 3
2026 1 mention in 1 episode
2024 2 mentions in 1 episode
One line per show, most statements first. The link opens Joe's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| HOW I BUILT THISLEDGER | 2 | 13 | 100% 1/1 | full record on How I Built This → |