People, every show

Jessa Lux

Co-Founder, Ride iQ. On 1 show, 2 appearances. The Shows tab opens the full record on each.

founderathleteoperator

Jessa Lux is the co-founder of Ride iQ, an equestrian sports technology company offering on-demand audio lessons and educational courses for equestrians. She launched the business in 2021 alongside her sister McKinsey Lux.

1shows
2appearances
11statements
1resolved
1supported
0contradicted
100%fully supported
1said about them ↓

Everything Jessa Lux said on any show that made the record, most notable first. Each card names its show and opens the statement there.

THE PITCH Opinion
Jessa Lux: Top equestrian athletes often live paycheck to paycheck
“Unfortunately, people who are top equestrian athletes, they're still kind of living paycheck to paycheck. Like, it doesn't have a financial model that can support these people the way they should.”
Jessa Lux Mar 4, 2025 ▶ 9:37 #121 Ride iQ: Peloton for Horses
THE PITCH Disclosure
Jessa Lux: Accepting VC funding is not worth enduring investor stress
“The momentum would have been great, and those follow-on deals would have been great, but it's not worth a check to get someone in the door who's going to be a source of stress.”
Jessa Lux Mar 4, 2025 ▶ 32:40 #121 Ride iQ: Peloton for Horses
THE PITCH Opinion
Jessa Lux: Techstars Mentor Madness is emotionally distressing and counterproductive
“There have been times that I look back, and I'm like, they should not do that. That's, you know, like, emotionally distressing, and of course, getting contradictory advice that whole time.”
Jessa Lux Mar 4, 2025 ▶ 33:48 #121 Ride iQ: Peloton for Horses
THE PITCH Assertion Not checkable as stated
Ride iQ pays coaches a flat $100 per recorded audio lesson
“We pay the coaches 100 dollars per lesson that they record. It could be a nine minute lesson or a 45 minute lesson. It doesn't matter to us.”
Jessa Lux Mar 4, 2025 ▶ 8:08 #121 Ride iQ: Peloton for Horses
THE PITCH Assertion Not checkable as stated
Jessa Lux: Seven Ride iQ members tattooed the company slogan on themselves
“Seven of our members have Ride IQ's slogan tattooed on their body.”
Jessa Lux Mar 4, 2025 ▶ 14:32 #121 Ride iQ: Peloton for Horses
THE PITCH Insight
Jessa Lux: Founders must not treat venture capitalist advice as gospel
“I mean, venture capitalists, they're brilliant and they've seen so many things, but trusting ourselves in terms of like taking that information in, but not treating it as gospel is a very important skill for moving forward in the direction you intend to.”
Jessa Lux Mar 4, 2025 ▶ 34:11 #121 Ride iQ: Peloton for Horses
THE PITCH Disclosure
Ride IQ pays coaches a flat fee of $100 per audio lesson
“We pay the coaches 100 dollars per lesson that they record. It could be a nine minute lesson or a 45 minute lesson. It doesn't matter to us.”
Jessa Lux Oct 18, 2023 ▶ 7:58 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
THE PITCH Assertion Not checkable as stated
Seven Ride IQ members have the company's slogan tattooed on their bodies
“Seven of our members have Ride IQ's slogan tattooed on their body.”
Jessa Lux Oct 18, 2023 ▶ 14:27 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
THE PITCH Assertion Not checkable as stated
Ride iQ reaches 1,500 paying members and $430,000 in ARR
“We launched in August of 2021 and have organically grown to over 1500 paying members and 430,000 dollars in ARR.”
Jessa Lux Mar 4, 2025 ▶ 3:01 #121 Ride iQ: Peloton for Horses
THE PITCH Disclosure
Ride IQ reaches 1,500 paying members and $430,000 in ARR
“We launched in August of twenty-twenty-one and have organically grown to over 1500 paying members and 430,000 dollars in ARR.”
Jessa Lux Oct 18, 2023 ▶ 2:51 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
THE PITCH Assertion Supported
Ride IQ's coaching roster includes six Olympians and one gold medalist
“We have one Olympic gold medalist, several Olympic medalists, six Olympians. All of them have competed to the top of the sports.”
Jessa Lux Oct 18, 2023 ▶ 9:13 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"

The other half of the tape: Jessa Lux's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Jessa Lux, by other people (1)

THE PITCH Prediction Didn’t hold up
Howie Diamond: Ride iQ will take our money in 18 months
“They'll take our money in a year and a half from now. ... They will. Trust me.”
Howie Diamond Mar 4, 2025 ▶ 16:37 #121 Ride iQ: Peloton for Horses

One line per show, most statements first. The link opens Jessa's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
THE PITCHLEDGER Co-Founder, Ride iQ 2 11 100% 1/1 full record on the Pitch →
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