Ride IQ pays coaches a flat fee of $100 per audio lesson
Jessa Lux · 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!" · Oct 18, 2023 · at 7:58
Jessa Lux, co-founder of equestrian audio coaching platform Ride IQ, breaks down coach unit economics and production costs on The Pitch.
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“We pay the coaches 100 dollars per lesson that they record. It could be a nine minute lesson or a 45 minute lesson. It doesn't matter to us.”
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“Unfortunately, people who are top equestrian athletes, they're still kind of living paycheck to paycheck. Like, it doesn't have a financial model that can support these people the way they should.”
Jessa Lux: Accepting VC funding is not worth enduring investor stress
“The momentum would have been great, and those follow-on deals would have been great, but it's not worth a check to get someone in the door who's going to be a source of stress.”
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“There have been times that I look back, and I'm like, they should not do that. That's, you know, like, emotionally distressing, and of course, getting contradictory advice that whole time.”
Ride iQ pays coaches a flat $100 per recorded audio lesson
“We pay the coaches 100 dollars per lesson that they record. It could be a nine minute lesson or a 45 minute lesson. It doesn't matter to us.”
Jessa Lux: Seven Ride iQ members tattooed the company slogan on themselves
“Seven of our members have Ride IQ's slogan tattooed on their body.”
Jessa Lux: Founders must not treat venture capitalist advice as gospel
“I mean, venture capitalists, they're brilliant and they've seen so many things, but trusting ourselves in terms of like taking that information in, but not treating it as gospel is a very important skill for moving forward in the direction you intend to.”