Jerry Murrell

Everything Jerry Murrell said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Assertion Not checkable as stated

Five Guys paid seven times more for hamburger buns than McDonald's

“We were paying about seven times for a hamburger bun as McDonald's was then.”

Jerry Murrell Jun 5, 2017 ▶ 11:47 Five Guys: Jerry Murrell

HOW I BUILT THIS Assertion Supported

Five Guys priced early burgers three times higher than McDonald's

“I think we were selling something for like three times, four times what McDonald's was selling for, which everybody said we were crazy, we wouldn't make it that way, but we didn't let the kids know how much we were paying for any of the food.”

Jerry Murrell Jun 5, 2017 ▶ 11:56 Five Guys: Jerry Murrell

HOW I BUILT THIS Disclosure

Five Guys corporate still owns 450 of its 1,400 U.S. stores

“We have a joint venture in Great Britain and France and Germany where we own with our partner half, that's about 60 stores, and then over here we own about 450 out of the 1400.”

Jerry Murrell Jun 5, 2017 ▶ 26:05 Five Guys: Jerry Murrell

HOW I BUILT THIS Assertion Not checkable as stated

High school friends who bought early Five Guys stock became millionaires

“When I started Five Guys, I let three or four of my buddies that I went to high school with buy stock in my company, because I thought it would be a great thing for them, because they didn't have money. A little bit, they had a little bit of money, but not muc…”

Jerry Murrell Jun 5, 2017 ▶ 28:27 Five Guys: Jerry Murrell

HOW I BUILT THIS Disclosure

Murrell: Attempted oil and bottled water ventures in the 1970s

“I tried a few businesses. I started an oil business in Texas, and I did a couple other dumb things. I tried to start a water business, of all things. I thought selling bottled water back then would have been a good idea, and everybody laughed at me. I had a ha…”

Jerry Murrell Jan 14, 2019 ▶ 4:27 Five Guys: Jerry Murrell (2019)

HOW I BUILT THIS Disclosure

Murrell: Five Guys idea came from focusing simply on burgers and fries

“So me and the kids, that got into our mind, like, you know, hamburgers, fries, keep it simple, might work. And that's where the idea came from.”

Jerry Murrell Jan 14, 2019 ▶ 6:30 Five Guys: Jerry Murrell (2019)

HOW I BUILT THIS Assertion Supported

Murrell: Five Guys was originally named for Jerry and his four sons

“We had three sons plus one more son with Janie. My fifth son wasn't born yet, so it was four sons and me, so we said, well, we'll call it Five Guys for now, and then we'll change it.”

Jerry Murrell Jan 14, 2019 ▶ 9:14 Five Guys: Jerry Murrell (2019)

HOW I BUILT THIS Disclosure

Jerry Murrell tried launching a bottled water business in the mid-1970s

“I tried to start a water business, of all things. I thought selling bottled water back then would have been a good idea, and everybody laughed at me. I had a hard time raising money.”

Jerry Murrell Jun 5, 2017 ▶ 3:58 Five Guys: Jerry Murrell

The other half of the tape: Jerry Murrell's own voice is left out of every number here. Other people bring the name up 11 times in 2 episodes across the shows. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Guy Raz 11

Statements about Jerry Murrell, by other people (1)

HOW I BUILT THIS Assertion Supported

Raz: Five Guys' worldwide revenue is approaching $2 billion

“And if you add up all of the restaurants and franchises around the world, he says they are approaching two billion dollars in revenue.”

Guy Raz Jan 14, 2019 ▶ 31:00 Five Guys: Jerry Murrell (2019)

Every mention by year

One line per show, most statements first. The link opens Jerry's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Founder and CEO, Five Guys	2	32	71% 5/7	full record on How I Built This →