Jeff Martin
Co-Founder, Pipsnacks. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderoperatoranalystpipsnacks.com ↗
Jeff Martin co-founded Pipsnacks in 2012 alongside his sister Jennifer Martin and wife Teresa Tsou to create snacks using sustainably sourced mini heirloom corn. The company expanded to nationwide retail distribution after being featured on Oprah Winfrey’s "Favorite Things" list and securing backing from Barbara Corcoran on ABC's Shark Tank.
1shows
1appearances
16statements
2resolved
1supported
0contradicted
50%fully supported
Everything Jeff Martin said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Jeff Martin: Breeding crops for size and aesthetics sacrifices nutrient density
“When you create a product, you're doing it to accomplish one or more of the goals you just mentioned, and generally it's, like, size and uniformity and aesthetics. So when you do that, you generally breed out or you modify out something, and one of the first t…”
Jeff Martin: Extreme founder highs can be as crippling as low points
“One thing that we always honestly joke about is like, don't let the highs get you so high, and don't let the lows get you so low, because being really low is, is hard, and it's, there's a lot to work through as a founder, but those super high highs, like getti…”
Jeff Martin: Pipcorn launched with just $3,000 in personal startup capital
“Incredibly low barriers to entry, where We could start with 3000 dollars in a bank account and get the equipment we needed and at least start.”
Jeff Martin: Kate Spade posted Pipcorn on Instagram during its debut
“Kate Spade. Put us on her Instagram.”
Jeff Martin: Pipcorn website crashed immediately upon airing on Oprah
“They showed a pan-across shot at the market of our packaging, and when they showed the name, Pipcorn, our website crashed.”
Jeff Martin: Pipcorn generated up to $200,000 in sales following Oprah feature
“It was like close to, you know, 200,000 dollars in sales in, in a short, in a really, maybe like a 150,000 dollars of sales in a really short period of time”
Jeff Martin: Columbus Circle Whole Foods volume almost bankrupted early Pipcorn
“The Columbus Circle Whole Foods, like, legitimately almost put us out of business early on because the volume was so huge.”
Jeff Martin: 15-day supplier terms versus 30-day retail payments caused cash crunch
“Yeah, I mean, we would owe our bills in 15, and we'd get paid from them in 30 days. So we had cash flow issues for a really long time, because The growth was so extreme that yesterday's checks might not cover next week's bills.”
Jeff Martin: Robert Herjavec halved Pipcorn's valuation with $200K Shark Tank offer
“So Robert offered us a deal, but he cut our valuation in half. He said, love you guys. Love the product. The valuation is too aggressive. So I'll give you 200,000 for 20%.”
Jeff Martin: Pipcorn expanded into three additional Whole Foods regions post-Shark Tank
“Within a couple, so we aired on Shark Tank in November of 2014, and within the following five or six months, we were able to get into, you know, three more regions of Whole Foods, and with those relationships opened up some opportunities to sell to other retai…”
Jeff Martin: Pipcorn ran up a $100,000 legal bill on a failed deal
“It is. And we, and then after the term sheet, we negotiated like these long form deal documents and, you know, had a 100,000 dollar legal bill.”
Jeff Martin: Pipcorn raised $6 million in funding in May 2019
“So after a little bit, kind of a short period of time, we were introduced to a couple folks and we wound up signing a term sheet that was very different than the first deal, but we were able to raise six million dollars in May of 2019.”
Jeff Martin: Pipcorn projected reaching profitability by the end of 2022
“We we're projecting profitability by end of next year, but yeah, I mean, it's the business that we're operating today is definitely different than what we had been operating. We're, you know, without a doubt, marching towards profitability to really set oursel…”
Jeff Martin: Pipcorn is open to an acquisition by the right partner
“In terms of an acquisition, I think it's something that we would be, you know, to the right partner too. Like you can really start to see some amazing things happen. And sometimes the founders stay on and Sometimes they move on, but you know, for the right par…”
Jeff Martin: Pipcorn generated roughly $2 million in annual revenue by 2017
“So to 20 17 was actually closer to two million in revenue. We hadn't gotten to five yet, which is like a major tipping point for brands that we, it was another crazy, crazy milestone.”
One line per show, most statements first. The link opens Jeff's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 HOW I BUILT THISLEDGER | Co-Founder, Pipsnacks | 1 | 16 | 50% 1/2 | full record on How I Built This → |