Jeff Martin: Breeding crops for size and aesthetics sacrifices nutrient density
Jeff Martin · Pipcorn: Jennifer and Jeff Martin · Apr 26, 2021 · at 19:51
Jeff Martin, co-founder of Pipcorn, discusses why commercialized modern corn lacks the natural flavor and nutritional qualities retained by heirloom varieties.
0:00 / 0:21exact quote · 21.0s
720p mp4 · rendered on demand · StarZero watermark
“When you create a product, you're doing it to accomplish one or more of the goals you just mentioned, and generally it's, like, size and uniformity and aesthetics. So when you do that, you generally breed out or you modify out something, and one of the first things to go is Nutrient density and flavor. They're like out the window first.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jeff Martin
Jeff Martin: Extreme founder highs can be as crippling as low points
“One thing that we always honestly joke about is like, don't let the highs get you so high, and don't let the lows get you so low, because being really low is, is hard, and it's, there's a lot to work through as a founder, but those super high highs, like getti…”
Jeff Martin: Pipcorn launched with just $3,000 in personal startup capital
“Incredibly low barriers to entry, where We could start with 3000 dollars in a bank account and get the equipment we needed and at least start.”
Jeff Martin: Kate Spade posted Pipcorn on Instagram during its debut
“Kate Spade. Put us on her Instagram.”
Jeff Martin: Pipcorn website crashed immediately upon airing on Oprah
“They showed a pan-across shot at the market of our packaging, and when they showed the name, Pipcorn, our website crashed.”