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Jeff Goldenberg

Co-Founder & CSO, Abacus Agency. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveauthoroperatorLinkedIn ↗abacus.agency ↗

Jeff Goldenberg is a Canadian growth marketing strategist and entrepreneur who co-founded the performance advertising agency Abacus after serving as Head of Growth at Borrowell. He is the co-author of The Growth Hacker’s Guide to the Galaxy and has mentored for programs at MaRS, Techstars, and 500 Startups.

1shows
1appearances
10statements
1resolved
1supported
0contradicted
100%fully supported
2said about them ↓

Everything Jeff Goldenberg said on any show that made the record, most notable first. Each card names its show and opens the statement there.

Goldenberg: Fintechs should optimize cost per offer, not cost per application
“I think an interesting point in the funnel to focus on is a cost per offer, how much it costs us to generate an offer to someone that we're able to do business with. Because if you measure it at the application level, it takes into account all those people who…”
Jeff Goldenberg Feb 7, 2016 ▶ 4:03 His company has lended $400m via unique canadian model with Jeff Goldenberg
TOP FOUNDERS Assertion Supported
Goldenberg: Peer-to-peer lending is not yet legal in Canada
“What is interesting in Canada that's different is that in Canada peer-to-peer lending is not legal yet.”
Jeff Goldenberg Feb 7, 2016 ▶ 7:27 His company has lended $400m via unique canadian model with Jeff Goldenberg
Goldenberg: US lending market is 7 to 8 years ahead of Canada
“Currently, like I said, the American market is probably seven or eight years ahead of the Canadian market.”
Jeff Goldenberg Feb 7, 2016 ▶ 7:44 His company has lended $400m via unique canadian model with Jeff Goldenberg
Goldenberg: Relaxing fintech underwriting for growth risks destroying the company
“We have a very difficult growth challenge because not only are we trying to grow fast month over month, and not only are we trying to reduce our CAC customer acquisition cost month over month, we also have this pesky algorithm that kicks away a lot of my leads…”
Jeff Goldenberg Feb 7, 2016 ▶ 8:29 His company has lended $400m via unique canadian model with Jeff Goldenberg
TOP FOUNDERS Disclosure
Goldenberg: Borrowell raised $5.4M seed round mixing debt and equity
“So we've raised at the end of last year, we raised 5.4 million. And Series A? It was actually it was actually sort of a seed on steroids. It included both the debt capital that we lend out and equity to build the business.”
Jeff Goldenberg Feb 7, 2016 ▶ 4:44 His company has lended $400m via unique canadian model with Jeff Goldenberg
TOP FOUNDERS Disclosure
Goldenberg: Equitable Bank invested in Canadian fintech Borrowell
“We have a small schedule a bank in Canada called equitable who's invested money in us as well.”
Jeff Goldenberg Feb 7, 2016 ▶ 6:55 His company has lended $400m via unique canadian model with Jeff Goldenberg
TOP FOUNDERS Assertion Not checkable as stated
Goldenberg: Borrowell Nears $500M in Canadian Loan Applications
“We're closing in on, on half a billion dollars of loan applications in Canada.”
Jeff Goldenberg Feb 7, 2016 ▶ 10:04 His company has lended $400m via unique canadian model with Jeff Goldenberg
TOP FOUNDERS Disclosure
Goldenberg: Borrowell charges between 1% and 5% in origination fees
“We have origination fees between one and five percent.”
Jeff Goldenberg Feb 7, 2016 ▶ 13:24 His company has lended $400m via unique canadian model with Jeff Goldenberg
TOP FOUNDERS Disclosure
Goldenberg: Borrowell is raising under $20M in Series A equity
“Less than twenty million. In terms of equity capital, but a significant amount, especially for a Canadian raise the Canadian VC scene is vastly different than the American VC scene.”
Jeff Goldenberg Feb 7, 2016 ▶ 14:52 His company has lended $400m via unique canadian model with Jeff Goldenberg
TOP FOUNDERS Disclosure
Goldenberg: Borrowell runs marketing on 1-to-2 week cycles without advance buys
“We do our marketing on a one to two week basis. So we have a highly experimental marketing regime where we're always, you know, we're not buying three or six months in advance. We're studying all the metrics and finding out what converts the best and the corre…”
Jeff Goldenberg Feb 7, 2016 ▶ 2:39 His company has lended $400m via unique canadian model with Jeff Goldenberg

The other half of the tape: Jeff Goldenberg's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode across the shows. every mention, with the transcript →

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One line per show, most statements first. The link opens Jeff's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
TOP FOUNDERSLEDGER Co-Founder & CSO, Abacus Agency 1 10 100% 1/1 full record on Top Founders →
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