JB Kellogg
Co-Founder and CEO, Madwire. On 1 show, 3 appearances. The Shows tab opens the full record on each.
founderexecutiveoperator@kellogg_jb ↗LinkedIn ↗jbkellogg.com ↗
In 2009, Kellogg co-founded Madwire alongside his father, Joe Kellogg, bootstrapping and expanding the platform Marketing 360 to over $100 million in ARR serving SMBs. Under his leadership, Madwire earned multiple appearances on the Inc. 5000 list and Glassdoor’s Best Places to Work.
1shows
3appearances
49statements
1resolved
0supported
0contradicted
0%fully supported
2said about them ↓ Everything JB Kellogg said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Kellogg: Madwire's Post-12-Month Core Customer Churn Is ~1.5% Monthly
“Our core customers is a customer that's been with us over 12 months and our core customer churns really good. It's like one and a half percent per month.”
Kellogg: Madwire onboards 75% of new accounts to payments
“We're currently onboarding about 75% of our new accounts to payments.”
Kellogg: Madwire processes $1M in monthly payments GMV
“Well, we're about a million a month right now is about what our average is.”
Kellogg: 80% of New Madwire Customers Sign Up for Marketing Programs
“80% of our new customers do sign up for a marketing program.”
Kellogg: Madwire Has About 20,000 Total Paying Customers
“Total customers paying. Yeah, that's about 20,000.”
Kellogg: Madwire seeks an investment partner to fund software M&A rollups
“We are looking for, you know a possible new partner that sees in that vision and buys into that that would be excited about that for additional gunpowder, but we have no shortage of opportunities. We have a huge list of opportunities. We're actively talking wi…”
Madwire Reaches Approximately $8 Million in Monthly Recurring Revenue
“MRR today is right around eight million, right in that range.”
Kellogg: Madwire seeks $100M+ on balance sheet for M&A strategy
“It'd be nice to have a hundred million or more on the balance sheet that we could work with.”
Kellogg: About 35% of Madwire's customer accounts are in e-commerce
“About 35% of our accounts are e-commerce.”
Kellogg: Madwire has 20,000 customers averaging $500 monthly ARPU
“Well, we have 20,000 customers, and so when you look at it globally, it's about 500 dollars per month per customer, about 6000 per year.”
Kellogg: Madwire targets $150M revenue run rate by September 2021
“We have targets about this time next year to be in that hundred and fifty million range or so we feel pretty good about so that's what we're kind of marching towards”
Kellogg: Madwire aims for 15-20% EBITDA margins and 25%+ growth
“We're trying to get that into that 15 to 20% range here over the next year, which we think is very doable which would put us, you know, we're trying to align to that rule of 40, kind of, where our growth is going to be that 25% plus area and our EBITDA is righ…”
Kellogg breaks down Madwire's 500-person headcount across sales and tech
“Right now our 500 people is like 60 in, in tech. We have about 200 in sales. And then we have- All have quota. Yeah. Yeah. 200 in sales. We have a hundred, which is acquisition sales and a hundred, which is retention sales. So they're upselling, cross selling.…”
Madwire processes close to $1B annually through legacy SilverEdge accounts
“We have his legacy payments accounts, which are more of like an ISO model, because we acquired a company called SilverEdge two years ago. So with them, it's close to a billion, but if you exclude them and just- Annually? Yeah. Annually.”
Kellogg: 65% of new Marketing 360 customers activate embedded payments
“And so what we're seeing so far is 65% adoption rate. So users buying marketing three 60 right now, but 65% are activating payments.”
Kellogg: Madwire core customer logo churn is roughly 2.8% monthly
“Today, we're our logo churn on core customers, which a core customer is a customer that's been with us 12 months or more is about 2.8% per month.”
Kellogg: Only 50% of new Madwire customers reach the 12-month mark
“It's more like 50%. We'll make it to that twelve-month mark.”
Kellogg: Madwire pays $3,000 to $4,000 to acquire a new customer
“Yeah it's right. It's between three and 4000, depending on the month.”
Kellogg: Madwire generates approximately $175,000 in annual revenue per employee
“It's changing a little bit with our onboarding, but we're right in the 175,000 range.”
Kellogg: Madwire has about 10,000 active customers
“Total customers right now, when you, we just acquired a payments company, so that, you know, added to that total, but it's about 10,000 active customers right now.”
Kellogg: Madwire new incoming accounts average $1,500 per month MRR
“So the incoming accounts now, the average account size is around 1500 a month MRR.”
Kellogg: Madwire generates 6,000 inbound leads per month with no outbound
“We don't do any cold calls of any kind. These are all inbound leads off of our website. Currently we generate about 6000 a month.”
The other half of the tape: JB Kellogg's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode across the shows. every mention, with the transcript →
Who brings them up most Nathan Latka 2
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Top Founders 2
2019 2 mentions in 1 episode
One line per show, most statements first. The link opens JB's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| TOP FOUNDERSLEDGER | Co-Founder and CEO, Madwire | 3 | 49 | 0% 0/1 | full record on Top Founders → |