JB Kellogg, co-founder and CEO of Madwire, discusses how customer vertical diversification cushioned the business during COVID-19 pandemic lockdowns.
0:00 / 0:02exact quote · 2.4s
720p mp4 · rendered on demand · StarZero watermark
“About 35% of our accounts are e-commerce.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from JB Kellogg
Opinion
Kellogg: SMB software point solutions are falling behind all-in-one platforms
“Point solutions are sort of a dying game now. And all those point solutions are You know, they're falling behind because there's more and more platforms that do everything.”
JB KelloggOct 26, 2021▶ 10:24Madwire $100m ARR Looks for Private Equity Partner for SMB Rollup Strategy
Insight
Kellogg: Small businesses prefer buying services over pure software
“What we're selling to the SMB feels like services because an SMB wants to buy services. But on the back end, we're using technology to increase scale and profitability.”
Kellogg: SMB software requires a 'do-it-for-me' managed service layer
“Even if we had the greatest, you know, small business platform in the whole world for small business, there wouldn't be a lot of utilization without the service piece. We literally need to do the work for them. So we put together kind of the do it for me model…”
JB KelloggMay 17, 2019▶ 4:101392 $104m in ARR and Bootstrapped?!?! How?!
AssertionNot checkable as stated
Kellogg: Madwire cohorts hit negative churn after 18 months
“It actually after 18 months turns to a negative churn, which means essentially people are upgrading at a higher rate than we are seeing in loss. So the book is actually growing month over month.”
JB KelloggMay 17, 2019▶ 8:391392 $104m in ARR and Bootstrapped?!?! How?!
“We try to give our sales team about 60 leads per person. They have the highest closing ratio if you supply that many. If you give them less, they have too much time on their hands. If you give them too much, they close not as many because they don't have enoug…”
JB KelloggMay 17, 2019▶ 11:251392 $104m in ARR and Bootstrapped?!?! How?!
PredictionNot checkable as stated
Kellogg: Madwire is targeting an IPO within two to three years
“We have talked about dividends in the future and that sort of a thing, but for us, honestly, I think our vision is all that we're on a good roadway here, and if it's IPO that's kind of where we're targeting over the next two to three years, and we figure that …”
JB KelloggMay 17, 2019▶ 14:461392 $104m in ARR and Bootstrapped?!?! How?!
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.