Everything James Mooring said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Mooring: Pricing a software product is harder than building it
“People think software, building software is hard. Pricing is, is is the hardest part of, it was extremely, extremely difficult.”
Mooring: Users choose Slack as the 'least worst option'
“And I think about tools like Slack as one of those, you choose Slack as the least worst option to solve that problem for you.”
Mooring: Legacy software stagnated while tech and sector pace accelerated
“I think there's certainly software that exists, but it was built like 10 years ago, six years ago, and they got into the space and they probably solved the problem that existed six years ago and thought, great. We've solved it. And then, I mean, this is my opi…”
Mooring: Astalty reached seven figures ARR with a five-person team
“So now we're a team of five. We're doing seven figures ARR and, you know, still growing significantly every month.”
Mooring: Astalty built 90% of its vertical functionality by niching down
“Through that process of really focusing on a niche within a niche, you could say we actually built 90% of the functionality that we need to serve the whole NDIS space. It's just that there's one kind of scheduling piece, and that's what we're working on buildi…”
Mooring: Astalty's $49/month invoicing feature saves customers two days per fortnight
“And the fact that the businesses that use our software essentially charge a hundred dollars an hour for their service, so we only had to save our customers half an hour a month per user to see the value, and our invoicing alone was saving businesses, in some c…”
Mooring: 20 of 22 industry Facebook group comments recommended Astalty
“And three days, somebody asked what software should we use? And I think there was 22 comments and 20 out of the 22 were Estalti.”
Mooring: 30% of Astalty users upgraded to Premium in week one
“And I think when we launched, like on, within the first week, 30% of our existing customers upgraded straight away.”
Mooring: 95% to 98% of new customers choose the Premium plan
“I think 98 or 95% of new customers sign up to the 64 dollar a month plan, which is fantastic.”
Mooring: Most Astalty customers only need accounting, email, and Astalty
“Most businesses will subscribe to Estalti, you know, an accounting software like Xero or similar, and then they'll have their Microsoft or Google to power their email. And ideally that'd be all they need.”
Mooring: Astalty lowered Premium pricing below $79 to win larger teams
“79 was actually going to be the price point of premium, and we thought, let's bring it down and try and go for more volume, and I'm very glad we did, because I think 79 would have been a little bit too, you know, once you kind of get up around the sevens, eigh…”
Startups For the Rest of Us 1