James Mooring is the co-founder of Astalty, a vertical SaaS platform for Australia's NDIS sector. He shares the company's current team size and revenue scale with host Rob Walling.
“So now we're a team of five. We're doing seven figures ARR and, you know, still growing significantly every month.”
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More from James Mooring
Insight
Mooring: Pricing a software product is harder than building it
“People think software, building software is hard. Pricing is, is is the hardest part of, it was extremely, extremely difficult.”
James MooringJul 16, 2024▶ 17:58Episode 722 | Bootstrapping a Vertical SaaS to 7-Figures in 18 Mo...
Opinion
Mooring: Users choose Slack as the 'least worst option'
“And I think about tools like Slack as one of those, you choose Slack as the least worst option to solve that problem for you.”
James MooringJul 16, 2024▶ 34:23Episode 722 | Bootstrapping a Vertical SaaS to 7-Figures in 18 Mo...
Opinion
Mooring: Legacy software stagnated while tech and sector pace accelerated
“I think there's certainly software that exists, but it was built like 10 years ago, six years ago, and they got into the space and they probably solved the problem that existed six years ago and thought, great. We've solved it. And then, I mean, this is my opi…”
James MooringJul 16, 2024▶ 11:47Episode 722 | Bootstrapping a Vertical SaaS to 7-Figures in 18 Mo...
AssertionNot checkable as stated
Mooring: Astalty built 90% of its vertical functionality by niching down
“Through that process of really focusing on a niche within a niche, you could say we actually built 90% of the functionality that we need to serve the whole NDIS space. It's just that there's one kind of scheduling piece, and that's what we're working on buildi…”
James MooringJul 16, 2024▶ 9:50Episode 722 | Bootstrapping a Vertical SaaS to 7-Figures in 18 Mo...
AssertionNot checkable as stated
Mooring: Astalty's $49/month invoicing feature saves customers two days per fortnight
“And the fact that the businesses that use our software essentially charge a hundred dollars an hour for their service, so we only had to save our customers half an hour a month per user to see the value, and our invoicing alone was saving businesses, in some c…”
James MooringJul 16, 2024▶ 19:42Episode 722 | Bootstrapping a Vertical SaaS to 7-Figures in 18 Mo...
AssertionNot checkable as stated
Mooring: 20 of 22 industry Facebook group comments recommended Astalty
“And three days, somebody asked what software should we use? And I think there was 22 comments and 20 out of the 22 were Estalti.”
James MooringJul 16, 2024▶ 26:28Episode 722 | Bootstrapping a Vertical SaaS to 7-Figures in 18 Mo...
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