People, every show

Gustavo Sapoznik

Founder and CEO, ASAPP aimed at contact centers. He spoke at Data Driven NYC about the…. On 1 show, 1 appearance. The Shows tab opens the full record on each.

1shows
1appearances
13statements
2resolved
1supported
1contradicted
50%fully supported

Everything Gustavo Sapoznik said on any show that made the record, most notable first. Each card names its show and opens the statement there.

MAD Opinion
Sapoznik: Legacy contact center incumbents are overwhelmingly underwhelming technology companies
“Most of the legacy incumbents are overwhelmingly underwhelming technology companies.”
Gustavo Sapoznik Dec 13, 2023 ▶ 3:14 AI vs. Call Centers: ASAPP CEO Gustavo Sapoznik on the Future of Customer Service
MAD Assertion Not checkable as stated
Sapoznik: Switching from Siebel to Salesforce gives agents zero productivity
“If you survey the agent that spent eight hours looking at Siebel and now is spending eight hours looking at Salesforce and you ask agent, how much more productive are you? The answer is effectively zero.”
Gustavo Sapoznik Dec 13, 2023 ▶ 4:09 AI vs. Call Centers: ASAPP CEO Gustavo Sapoznik on the Future of Customer Service
MAD Assertion Not checkable as stated
Sapoznik: GPT-4 real-time call center suggestions cost $50-$100 per conversation
“In an average conversation, there's thousands of pings to this model. You can say, well, couldn't GPT-IV, for example, make those predictions? It actually could, and it'd probably do a very decent job out of the box. The problem is your conversation will cost …”
Gustavo Sapoznik Dec 13, 2023 ▶ 15:33 AI vs. Call Centers: ASAPP CEO Gustavo Sapoznik on the Future of Customer Service
MAD Insight
Sapoznik: Operating enterprise startups in stealth mode is a stupid idea
“That's a very, very stupid idea. Do not be on stealth mode. There's very seldom good reasons for doing it.”
Gustavo Sapoznik Dec 13, 2023 ▶ 19:43 AI vs. Call Centers: ASAPP CEO Gustavo Sapoznik on the Future of Customer Service
MAD Assertion Contradicted
Sapoznik: Call center agents face an annual turnover rate near 100%
“And then agents have an average attrition rate of about a hundred percent per year, depending on the year.”
Gustavo Sapoznik Dec 13, 2023 ▶ 2:55 AI vs. Call Centers: ASAPP CEO Gustavo Sapoznik on the Future of Customer Service
MAD Disclosure
Sapoznik: ASAPP automates customer service via bottoms-up human agent augmentation
“So our approach is automate as much as you can, augment the rest, and the more you augment, the more you can actually automate in a bottoms-up way, not in a rules-based way, which is traditionally how things have been automated in this space.”
Gustavo Sapoznik Dec 13, 2023 ▶ 5:30 AI vs. Call Centers: ASAPP CEO Gustavo Sapoznik on the Future of Customer Service
MAD Assertion Not checkable as stated
Sapoznik: Agents click ASAPP's AI suggestions 80% of the time
“And today in our most mature customers, roughly 80% of everything an agent does is click on those suggestions that the system's generating.”
Gustavo Sapoznik Dec 13, 2023 ▶ 8:23 AI vs. Call Centers: ASAPP CEO Gustavo Sapoznik on the Future of Customer Service
MAD Assertion Not checkable as stated
Sapoznik: Under 1% of traditional call center interactions undergo manual QA
“So as a result of that pretty burdensome and silly way of doing quality assurance, on average, less than one percent of interactions end up going through that process.”
Gustavo Sapoznik Dec 13, 2023 ▶ 10:22 AI vs. Call Centers: ASAPP CEO Gustavo Sapoznik on the Future of Customer Service
MAD Prediction Not checkable as stated
Sapoznik: OpenAI is aggressively commoditizing NLP and machine learning capabilities
“Where we see this going is what open AI and all that we're doing is really a really fantastic and spectacularly aggressive commoditization of NLP and some other machine learning capabilities.”
Gustavo Sapoznik Dec 13, 2023 ▶ 16:38 AI vs. Call Centers: ASAPP CEO Gustavo Sapoznik on the Future of Customer Service
MAD Insight
Sapoznik: Current LLMs cannot execute UI-driven action workflows for call centers
“Which large language models can do very good jobs at predicting language and things of that nature, but they really can't do very much on the action space, especially in that action space, not API driven, but it's literally a UI workflow that an agent's doing.”
Gustavo Sapoznik Dec 13, 2023 ▶ 18:41 AI vs. Call Centers: ASAPP CEO Gustavo Sapoznik on the Future of Customer Service
MAD Insight
Sapoznik: Great board members advise but recognize the CEO is driving
“One is being a sounding board that recognizes you're driving the car. I'm not driving the car. I'll tell you what I would be doing if I were driving it, but even if you disagree with what I'm saying, I recognize you're driving it.”
Gustavo Sapoznik Dec 13, 2023 ▶ 30:05 AI vs. Call Centers: ASAPP CEO Gustavo Sapoznik on the Future of Customer Service
MAD Assertion Not checkable as stated
Sapoznik: John Doerr introduced ASAPP to Tim Cook in 12 minutes
“And I asked John Dole, do you think you can help me with someone at Apple? Cause there's this Apple, but he's like, what do you need? Can you drop me a note? And then, 12 minutes later, I had an introduction to Tim Cook saying, can you help this kid with like …”
Gustavo Sapoznik Dec 13, 2023 ▶ 31:02 AI vs. Call Centers: ASAPP CEO Gustavo Sapoznik on the Future of Customer Service
MAD Assertion Supported
Sapoznik: The US employs roughly 3 to 4 million call center agents
“I think in the U.S., most estimates have agent counts about three to four million agents.”
Gustavo Sapoznik Dec 13, 2023 ▶ 3:00 AI vs. Call Centers: ASAPP CEO Gustavo Sapoznik on the Future of Customer Service

One line per show, most statements first. The link opens Gustavo's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
MADLEDGER Founder and CEO, ASAPP aimed at contact centers. He spoke at Data Driven NYC about the… 1 13 50% 1/2 full record on the MAD Podcast →
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