Everything Gino Donati said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Donati: Early Founders Should Hire an SDR Before Hiring an AE
“So if I had to draw the perfect plan, first and foremost, you hire an SDR before you hire an AE. I said it. Literally, 90% of people I talk to don't do that. They start with an AE and then they work backward. Hire an SDR. You founded this company. If you can't…”
Donati: Early-stage startups should keep accounts with AEs for the first year
“If I am starting up, And you have those flagship accounts. I would say leave all accounts with an AE for the first year. Let them expand those.”
Donati: SaaS Startups Must Build Sales Ops and Tech Stack Before Hiring SDRs
“Don't throw bodies at problems. Properly prepare. Set up your sales ops, set up your tech stack, and then hire bodies last.”
Donati: Optimal Budget SDR Tech Stack Is Usher Connect, Apollo, and FreeAgent
“If you're looking for the quickest out of the gate, easiest adoption, SDRs don't have a learning curve and they use it within three days and know what they're doing. I would hands down say Usher Connect for social selling for like automation on LinkedIn. Apoll…”
Donati: SDR comp should be split 50/50 base and OTE
“So I would always say rule of thumb SDR split half base, half OTE.”
Donati: SDRs should be paid for SQLs and demos, not closed deals
“So if you want as many calls, the right person, right company, don't pay for ops, pay for SQLs, right title, right company, get as many people to take as many demos as possible. And don't yell at the SDR if they don't close, that's not their job.”
Donati: Cold outbound SDRs should produce 8 to 12 SQLs monthly with lists
“A hundred percent cold. If you gave them targeted lists, I would say you can expect eight to 12 cold SQLs a month. If you gave them nothing, you're probably only going to see six to eight.”
Donati: US expat sales teams in Argentina worked 100% pre-COVID
“Pre-COVID, a hundred percent, but they were expats, so it's, ah, they were living in Argentina, or I was hitting up a lot of college kids saying, don't go into a cubicle. Come live abroad for a year or two.”
Donati: Typical SaaS SDR package is $60k-$65k base plus $10k-$15k bonus
“The most common package right now you'll see is probably a 60 K base, 65 K base, with another 10 to 15 sprinkled on that, depending on how well funded they are, et cetera.”
Donati: TouchBistro raised around $8M after entering the US market
“He had me take a startup into the U S and because I brought a Canadian company into the U S and we were successfully able to raise like eight million, a Danish company found me and said, Hey, what company was that?”