Gia Laudi

Everything Gia Laudi said on any show that made the record, most notable first. Each card names its show and opens the statement there.

STARTUPS FOR THE REST OF US Insight

Laudi: Marketing must span post-acquisition retention and expansion, not just leads

“We are pretty bullish about Marketing's role post acquisition. So through product activation, getting to value within the product, product retention continued engagement, you know, customer education, expansion, customer marketing, right? Like really even post…”

Gia Laudi Jun 13, 2023 ▶ 7:20 Episode 665 | How to Find More "Best Fit" Customers for Your SaaS

STARTUPS FOR THE REST OF US Insight

Laudi: Traditional funnels fail to account for SaaS recurring revenue relationships

“The other actually thing I would say about funnels is that they have this like sort of beginning and an end and we're in recurring revenue business here. Like we're all trying to, you know, build a product that serves customers over the long term, builds a rel…”

Gia Laudi Jun 13, 2023 ▶ 13:25 Episode 665 | How to Find More "Best Fit" Customers for Your SaaS

STARTUPS FOR THE REST OF US Insight

Laudi: Customer research should start with successful users, not churned customers

“Churned customers would probably not be the right fit for this type of research. And the reason being that we want to learn from the customers who have been successful with your product. I'm not saying there's no place for win loss analysis or exit interviews.…”

Gia Laudi Jun 13, 2023 ▶ 25:42 Episode 665 | How to Find More "Best Fit" Customers for Your SaaS

STARTUPS FOR THE REST OF US Insight

Laudi: SaaS growth bottlenecks are post-signup activation, not website traffic

“Predominantly what brings people to this, like we got to solve this, you know, scalable customer sort of growth or, you know, acquisition is they think it's marketing. They think, oh, we need more traffic to this website. We need to find out where people are. …”

Gia Laudi Jun 13, 2023 ▶ 8:45 Episode 665 | How to Find More "Best Fit" Customers for Your SaaS

STARTUPS FOR THE REST OF US Insight

Laudi: SaaS founders wrongly track customer demographics instead of signup catalysts

“A lot of times I'll be on calls with founders and I'll ask who are your best customers and what led them to sign up? What was that moment that your ideal customers decided that they had to solve this problem or that they couldn't go on with life anymore the wa…”

Gia Laudi Jun 13, 2023 ▶ 17:20 Episode 665 | How to Find More "Best Fit" Customers for Your SaaS

The other half of the tape: Gia Laudi's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. every mention, with the transcript →

Who brings them up most Rob Walling 1

Every mention by year

One line per show, most statements first. The link opens Gia's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
STARTUPS FOR THE REST OF USLEDGER	Co-Founder & CEO, Forget the Funnel	1	5	—	full record on Startups For the Rest of Us →