Galyn Bernard
Co-Founder & Co-CEO, Primary. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveoperator
In 2015, Galyn Bernard co-founded Primary, a direct-to-consumer children's clothing brand. Prior to starting Primary, she led marketing and brand management at Kraft Foods, Cole Haan, and Quidsi, the parent company of Diapers.com.
1shows
1appearances
10statements
0resolved
0supported
0contradicted
Everything Galyn Bernard said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Specializing in basic apparel drives better customer loyalty than trend-chasing
“By focusing on it, we could actually do it really well in a way that was sort of profitable, and, you know, a solid business, and the basis of an amazing customer relationship, where, yes, a bunch of other companies could and do sell and A basic white t-shirt …”
A Series A investor reneged on Primary due to portfolio conflict
“And so we jumped on the phone and yeah, the message was, you know, I'm so sorry, but I have another company in my portfolio that is sort of pivoting into the same space and I can't make this investment now.”
Primary resolves co-CEO disagreements by deferring to the more passionate founder
“In an instance where we don't totally agree, we're both very happy to sort of let the other person, whoever feels strongly, be the decider.”
Primary secured a $2.5 million seed round after fifty pitches
“We had probably more than 50 meetings ended up with two sort of lead venture investors, as well as, like, a bunch of friends and family who, you know, were sort of excited about the idea and wanted to be supportive. So, yeah, we raised two and a half million i…”
Primary requires new evergreen clothing products to have five-year lifespans
“So when we started, you know, sort of our concept of evergreen was that if we were going to launch something, we needed to believe that we could sell it for at least five years.”
Primary plans to partner with larger retailers for international physical expansion
“The idea of having a partner at some point in the future who Maybe has some deeper pockets than we do, and who also has had experience in additional distribution channels or physical retail or international or, you know, sort of other growth areas that Christi…”
Primary initially targeted a $750,000 seed round to finance inventory
“Our target was 750,000 dollars to basically get us to the point where we were ready to launch, so our first inventory buy, obviously some product development along the way, and then mostly otherwise it was people who could help us build a website, could help u…”
Primary launched with thirty-five apparel styles across twenty color options
“So when we launched, I think we had 35 styles in total, and most of them came in over 20 colors”
Primary's seed investors supplied bridge funding after a blown Series A
“But I think to the credit of our existing investors from our previous round, they were able to sort of bridge us into the spring so that we could sort of go back out and raise a proper Series A.”
One line per show, most statements first. The link opens Galyn's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 HOW I BUILT THISLEDGER | Co-Founder & Co-CEO, Primary | 1 | 10 | — | full record on How I Built This → |