Specializing in basic apparel drives better customer loyalty than trend-chasing
Galyn Bernard · Primary: Christina Carbonell and Galyn Bernard · Jan 15, 2024 · at 31:49
Galyn Bernard, co-founder of Primary, explains why building a dedicated direct-to-consumer brand for children's basics differentiates them from traditional retail clothing stores.
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“By focusing on it, we could actually do it really well in a way that was sort of profitable, and, you know, a solid business, and the basis of an amazing customer relationship, where, yes, a bunch of other companies could and do sell and A basic white t-shirt sort of in the corner of their store. But it's an afterthought, and so the experience around it and sort of the benefit of it is just very different for those brands.”
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