Everything Ethan Monkhouse said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Monkhouse: AI-Generated Content Is Experiencing a Massive Performance Drop-Off
“So technical side, we're seeing a massive drop off in AI generated content doing well.”
Monkhouse: Content Strategy Must Be 'AI Second' with AI as Co-Pilot
“That is the wrong mentality. Do not go AI first. It needs to be AI second. AI is the co-pilot.”
Ethan Monkhouse says AI clippers like Opus inherently misjudge content novelty
“Inherently the way AI approaches it is wrong in the sense where value for online is generally going to be telling people something they don't know. Whilst tools like Opus, they score based on their perception of value. Well, it's going to be things they do kno…”
Ethan Monkhouse maps unbuilt products by assuming external tech releases within weeks
“We don't plan, we plan for people to build things in our roadmap. We have tech that we don't know how to build. We don't know who's going to build it, and it doesn't exist right now, but we know in eight weeks time, someone's going to build it. We don't know w…”
Monkhouse: Directly pitching products online traps founders in the supplier category
“You don't want to be marked as a supplier, because as soon as you're marked as a supplier, you're gone. Especially nowadays where there's a constant decline in trust for Any sort of online presence, and I think it's very, very important to, yeah, make sure tha…”
Monkhouse: LinkedIn Profiles Must Be Treated as Landing Pages, Not Resumes
“A lot of people think of LinkedIn slightly in the wrong direction in the sense where your headline is your hook. Your profile is your landing page. If you have that approach with your LinkedIn account, then it just makes things a lot clearer”
Monkhouse: Founders do not need ubiquity, but must be undeniable where it counts
“You don't, as a founder, you don't need to be everywhere, but you need to be undeniable where it counts.”
Monkhouse: Online authority will become a requirement within 12 months
“I'd say over the next 12 months, it's moving from, yeah, authority is being a nice to have to authority is a requirement, especially online.”
WE LIVE TO BUILDLEDGER