Ethan Monkhouse maps unbuilt products by assuming external tech releases within weeks
Ethan Monkhouse · Your LinkedIn Profile Is Not a Profile. It Is a Landing Page. · Oct 27, 2025 · at 25:31
Personal branding and founder authority expert Ethan Monkhouse speaks with host Sean Weisbrot about speed of iteration and software development strategies in the AI era.
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“We don't plan, we plan for people to build things in our roadmap. We have tech that we don't know how to build. We don't know who's going to build it, and it doesn't exist right now, but we know in eight weeks time, someone's going to build it. We don't know who's going to build it, and we know it's going to be live. We're going to be able to use it. And so that mentality has completely shifted how fast we iterate, because we're not spending ages putting a lot of capacity and resources into building out a technology that we know is just going to be released.”
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