Everything Eric Liedtke said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Liedtke: Humans ingest roughly a credit card worth of microplastics weekly
“You could argue that microplastics you're eating based upon your diet, you're eating about a credit card worth of microplastics a week.”
Liedtke: FTC rules allow '100% cotton' clothing to contain hidden plastic components
“A hundred percent Cotton shirt that's labeled a hundred percent cotton doesn't have to be a hundred percent cotton because the guidelines were not set from a sustainability standpoint. They were set from a federal trade commission's standpoint, and it was all …”
Liedtke: Studies show babies have twice the microplastics of adults
“What they're finding is double the amounts in our babies because when they check their feces, they're finding double amount of microplastic penetration in their children, in their babies, than they are in adults”
Liedtke: Every piece of plastic ever created still exists on Earth
“What I like to term is, plastic is a forever material, which means there's not a piece of plastic that's ever been created that's not still with us today in some shape or form.”
Liedtke: Adidas may eliminate virgin polyester ahead of 2024 target
“From what I hear and what I read from what Adidas is still doing is they're honoring that, that target, and they may even exceed that and hit, hit it in an earlier timeframe.”
Liedtke: 40% of exported discarded clothing goes straight to waste
“So, 40% is, is estimated to be unusable.
So, it goes immediately into
Landfills, which I'm sure are leaching into the oceans and are being burned.
So it goes right into the air, right into the ground, right into the water.
The other 60%, I guess, is being sol…”
Liedtke: Nearly 100% of clothing brand labels are polyester
“Every company that puts labels on theirs, on their product, but almost a hundred percent of them are petroleum based or polyester.”
Liedtke: US apparel manufacturing requires milling domestic cotton in Korea
“Cotton is the cotton we're sourcing for our cut and sew is grown in North Carolina. It is then unfortunately having to ship to Korea to be milled because there's no more mills in America. And then it's brought back to America where we can do the cut and sew an…”
Liedtke: Sustainable fashion cannot scale if consumers must compromise on aesthetics
“Because I think ultimately the consumer doesn't want to compromise their tastes for their values. And I think that's where we need to get to in fashion is you need to have that quality of design and that quality of desirability in your product that is second t…”
Liedtke: 60% to 70% of modern fashion is made from polyester
“In the fashion space you've got, you know, arguably 60 to 70% depending on what brand and what Performance features you're looking for are made out of polyester, which is a form of plastic”
Liedtke: 60% to 70% of Adidas products were polyester-based
“When I was at Adi, we were right in that frame of 60 to 70% of our product being polyester based.”
Liedtke: Adidas shares traded around $50 at its brand turnaround low
“The brand had fallen to, you know its lowest level in years. It was down, its share price was trading in the 50 dollar range.”
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