Liedtke: 60% to 70% of modern fashion is made from polyester
Eric Liedtke · HIBT Lab! UNLESS Collective: Eric Liedtke · May 16, 2022 · at 6:03
Eric Liedtke, former Adidas executive and founder of UNLESS Collective, describes the dominant role of synthetic materials in the fashion industry.
0:00 / 0:10exact quote · 10.5s
720p mp4 · rendered on demand · StarZero watermark
“In the fashion space you've got, you know, arguably 60 to 70% depending on what brand and what Performance features you're looking for are made out of polyester, which is a form of plastic”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Eric Liedtke
Liedtke: Humans ingest roughly a credit card worth of microplastics weekly
“You could argue that microplastics you're eating based upon your diet, you're eating about a credit card worth of microplastics a week.”
Liedtke: FTC rules allow '100% cotton' clothing to contain hidden plastic components
“A hundred percent Cotton shirt that's labeled a hundred percent cotton doesn't have to be a hundred percent cotton because the guidelines were not set from a sustainability standpoint. They were set from a federal trade commission's standpoint, and it was all …”
Liedtke: Studies show babies have twice the microplastics of adults
“What they're finding is double the amounts in our babies because when they check their feces, they're finding double amount of microplastic penetration in their children, in their babies, than they are in adults”
Liedtke: Every piece of plastic ever created still exists on Earth
“What I like to term is, plastic is a forever material, which means there's not a piece of plastic that's ever been created that's not still with us today in some shape or form.”
Liedtke: Adidas may eliminate virgin polyester ahead of 2024 target
“From what I hear and what I read from what Adidas is still doing is they're honoring that, that target, and they may even exceed that and hit, hit it in an earlier timeframe.”
Liedtke: 40% of exported discarded clothing goes straight to waste
“So, 40% is, is estimated to be unusable.
So, it goes immediately into
Landfills, which I'm sure are leaching into the oceans and are being burned.
So it goes right into the air, right into the ground, right into the water.
The other 60%, I guess, is being sol…”