Eric Frankel
Founder and CEO, AdGreetz. On 1 show, 3 appearances. The Shows tab opens the full record on each.
founderexecutiveoperatorLinkedIn ↗adgreetz.com ↗
Frankel spent more than two decades at Warner Bros., culminating in his role as President of Warner Bros. Domestic Cable Distribution, where he oversaw licensing and video-on-demand initiatives. In 2009, he founded AdGreetz, an advertising technology platform delivering dynamic creative optimization and personalized video and display ads.
1shows
3appearances
35statements
1resolved
0supported
0contradicted
0%fully supported
2said about them ↓ Everything Eric Frankel said on any show that made the record, most notable first. Each card names its show and opens the statement there.
AdGreetz recruited the CTO who built competitor Spirable's entire tech stack
“A company called Spirable, and I needed another, you know, very muscular executive in addition to our CTO. He had built their entire stack. He had built them from the ground up.”
Frankel claims AdGreetz's enterprise cold call conversion rate reached 62%
“We've gone from kid get away from me. You bother me into a probably 62% of the cold calls that we make turning into people saying, yes, I'd like to know more versus five percent.”
Frankel: Steve Jobs bullied weak people but respected confident thinkers
“If you were weak or not that smart, he would probably bully and go after you. If you had good ideas and spoke your mind and weren't insecure, he respected you and was quite nice.”
AdGreetz automates 25,000 video ad variations in under 36 hours
“And what we've done over eight years is take that incredibly robust process and figured out how to get it done, you know, in a day or a day and a half for something as bespoke as that.”
AdGreetz generated 300,000 video variations for P&G's first hyper-personalized campaign
“We're in the middle of doing, ah, P&G's first hyper-personalized campaign ever. They typically make one commercial. We've got 300,000 versions. So we call out 224 cities, towns, and villages.”
Frankel: 2% of brands use personalized video, while 84% call it the future
“This is still a business that about two percent of brands are playing in. Although 84% say it's the future.”
Frankel predicts AdGreetz will reach profitability by November 2020
“No, we will be profitable in about 60 days”
AdGreetz raised $10M pre-revenue at a $16M valuation in 2012
“Well, that was pre-revenue, and off the top of my head, because it's already about six years ago, we raised ten million at, I don't know, sixteen million dollar valuation.”
Frankel: Personalized video ads will mirror video-on-demand adoption curve
“Nathan, I helped invent video on demand, and I spent 10 years knocking on the doors of all of the cable and satellite executives, and for nine years, they would say, what are you talking about? Nathan's happy to watch NCIS tonight at nine o'clock, and we said,…”
Frankel: New products evolve much slower than entrepreneurs expect
“I have a history of seeing how new products evolve, and the answer is they evolve a lot less quickly than the entrepreneur behind them Would like in most cases.”
Frankel witnessed Steve Jobs verbally berating his Warner Brothers colleagues
“When he did come to Warner Brothers, I did see him beat up a number of my colleagues.”
AdGreetz Deploys Video Ads Across 100 US Streaming Channels
“Well, we deploy to 26 channels, which are Facebook and Google and email and app and everything that people have been doing for a while. But the latest twist is in the US, we're now doing this on a hundred streaming channels.”
Frankel: Synthetic lip sync technology is still too fuzzy for TV ads
“It wouldn't be lips being augmented. Typically because that technology is still a little fuzzy.”
Frankel says AdGreetz has raised $12M and is now profitable
“So I think we're up to twelve million, but no, we're breaking even and making money now.”
Frankel: AdGreetz Facilitates About $50M in Annual Media Spend
“So I would say that today we're probably at about fifty million dollars worth of media.”
Frankel: Australian broadcaster Nine has 600 reps selling AdGreetz
“So there's a broadcaster called nine in Australia. They're the NBC call it of Australia. So they now have 600 people out selling our product and they're bringing in their first clients because this is a three month old or two month old relationship.”
Frankel predicts AdGreetz will generate close to $10M in 2022 revenue
“We're going to do, we'll do close to ten million with, you know, with 20 plus clients.”
A typical AdGreetz enterprise client pays $396,000 annually
“Well, a typical is approximately 33,000 dollars a month, which gets up to 396,000 a year.”
Frankel: AdGreetz boosted Tanishq CTR 4.6x and watch duration 12.6x
“We increased their click-through rate 4.6 times, which is big. We increase people watching 12.6 times longer. And that was a year ago. They caught their breath. They've come back and given us a 12 month order.”
AdGreetz generated $5 million in software revenue over the preceding 12 months
“How much of the ten million is media spend is about half. So it's about five, five million in cash and a percentage of the other five.”
Frankel: AdGreetz takes a 2% to 5% cut on media buying spend
“Media buying is in the two, three, four, five percent of the other number depending on what the brand is.”
Former Warner Bros president says flattering bosses helps maintain corporate roles
“Probably maybe to kiss a little bit more butt. Because then you don't especially when I did 30 years of corporate life as president of Warner Brothers because it's easy to bend people out of shape, and it might be better to kiss some butt and continue to be an…”
Brands pay AdGreetz low tens of thousands monthly for personalized video
“Brands pay us tens of thousands of dollars a month in the low tens of thousands of dollars a month to take their advertising from what we call one size fits all that doesn't really fit anyone to hundreds of thousands or millions of unique versions”
The other half of the tape: Eric Frankel's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode across the shows. every mention, with the transcript →
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Top Founders 2
2018 2 mentions in 1 episode
One line per show, most statements first. The link opens Eric's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| TOP FOUNDERSLEDGER | Founder and CEO, AdGreetz | 3 | 35 | 0% 0/1 | full record on Top Founders → |