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Emily Lomban

Co-Founder & CEO, FROGED. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveinvestorfroged.com ↗

Emily Lomban is the co-founder and CEO of FROGED, a Málaga-based customer success and retention platform founded in 2019. She also serves as an early-stage angel investor in software companies, including the HR platform Avrio.

1shows
1appearances
10statements
3resolved
2supported
0contradicted
67%fully supported

Everything Emily Lomban said on any show that made the record, most notable first. Each card names its show and opens the statement there.

Lomban: Angel Investors Give Founders Far More Freedom Than VCs
“And you have more freedom because that's also another big difference from, you know, when you have business angels or private investors versus VCs that normally are more, you know, you have more limitations or you are, you have more rules to follow. And as an …”
Emily Lomban Feb 18, 2021 ▶ 22:29 The Warm Intro Hierarchy Investors Won't Tell You About
Lomban: Female founders stand out and stay top of mind for investors
“Because it's easier being a female. At least they remember you know, and this is something I value very much. You know, at least you're in, you could be top of the mind because they know you.”
Emily Lomban Feb 18, 2021 ▶ 23:44 The Warm Intro Hierarchy Investors Won't Tell You About
Lomban: Founders Must Pitch 80 to 100 Investors to Close a Round
“Top of the funnel, which is the number of inverses. That we should be touching in order to get these three, four yeses at the very end and closing the round. Yeah, at least those 80 to 100 or a little bit more than that, I think is the right number.”
Emily Lomban Feb 18, 2021 ▶ 12:58 The Warm Intro Hierarchy Investors Won't Tell You About
Lomban: The Best VC Intro Comes From a Successful Co-Investor
“The best introduction that you can get is from another investor who has co-invested with them and has been successful in that investment. Then the next is an investor, which they are close with, but you can also be introduced for sample by another startup. Whi…”
Emily Lomban Feb 18, 2021 ▶ 16:28 The Warm Intro Hierarchy Investors Won't Tell You About
Lomban: Founders Must Engage Investors in Parallel Cohorts
“You should be moving like groups of investors, not just one investor and another one individually, because they normally look for who else is investing or who is leading the investment round.”
Emily Lomban Feb 18, 2021 ▶ 21:20 The Warm Intro Hierarchy Investors Won't Tell You About
Lomban: Barcelona Leads Spanish Startups as Regional Hubs Rise
“For sure, Barcelona, but I would say it's like the most startup city of Spain, but it's true that, of course, Madrid has a lot of, I mean, is a big area for startups, but more and more, there are all the cities like Valencia, which is also Spain on the, and th…”
Emily Lomban Feb 18, 2021 ▶ 7:02 The Warm Intro Hierarchy Investors Won't Tell You About
WE LIVE TO BUILD Assertion Partly supported
Lomban: Spanish Seed Rounds Typically Range From €150k to €500k
“It is true that if we are based in Spain, we normally rise to 150 to 500, maybe a seed round.”
Emily Lomban Feb 18, 2021 ▶ 10:54 The Warm Intro Hierarchy Investors Won't Tell You About
Lomban: Froged contacted over 100 investors during its funding round
“Yes, 100, around 100. So we contacted a bit more than that, but knowing that some of them are mostly for the next round”
Emily Lomban Feb 18, 2021 ▶ 14:30 The Warm Intro Hierarchy Investors Won't Tell You About
WE LIVE TO BUILD Assertion Supported
Lomban: Most startup investors in Spain are domestic
“Basically, I would say that most of the investors ecosystem here is from Spain itself.”
Emily Lomban Feb 18, 2021 ▶ 8:13 The Warm Intro Hierarchy Investors Won't Tell You About
WE LIVE TO BUILD Assertion Supported
Lomban: Post-early-stage Spanish startup capital comes from pan-European funds
“And then afterwards is more pan-European funds or funds which are very related to the other European countries.”
Emily Lomban Feb 18, 2021 ▶ 9:21 The Warm Intro Hierarchy Investors Won't Tell You About

One line per show, most statements first. The link opens Emily's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
WE LIVE TO BUILDLEDGER Co-Founder & CEO, FROGED 1 10 67% 2/3 full record on We Live to Build →
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