People, every show

Emifa Gafe

Founder & Creative Director, ISRAELLA KOBLA. On 1 show, 1 appearance. The Shows tab opens the full record on each.

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Emefa Kuadey is a British-born Ghanaian designer who transitioned from civil engineering to found the Toronto-based minimalist fashion label ISRAELLA KOBLA in 2019. Known for architectural, made-to-order women's apparel, she won the 2022 Bay Fashion Fund Award and expanded her brand into major retailers, including Hudson's Bay and Nordstrom.

What they said5 Shows1

Everything Emifa Gafe said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Disclosure

Gafe: Nordstrom became Israella Kobla's largest wholesale partner in 2023

“In 2023, we also launched with Nordstrom. And so they right now are our biggest retail wholesale partnership.”

Emifa Gafe Jul 16, 2026 ▶ 18:50 Advice Line with Kenneth Cole

HOW I BUILT THIS Disclosure

Gafe: Israella Kobla nets 35% to 50% wholesale margins prior to markup

“Our margins, they vary between 35 and 50%, and then obviously we plan for them to have a 60% markup on top of that, so we are able to make money that way, I think, because of our flexibility.”

Emifa Gafe Jul 16, 2026 ▶ 21:48 Advice Line with Kenneth Cole

HOW I BUILT THIS Disclosure

Gafe: Israella Kobla launched with Hudson's Bay in 2021

“In 2021, we launched with Hudson's Bay through their marketplace, eventually managed to scale that and getting to Three of their stores, including their flagship location.”

Emifa Gafe Jul 16, 2026 ▶ 18:36 Advice Line with Kenneth Cole

HOW I BUILT THIS Disclosure

Gafe: Wholesale accounts for 85% of Israella Kobla's revenue

“I'd say a solid 85% is wholesale, and then the remaining 15 D to C.”

Emifa Gafe Jul 16, 2026 ▶ 19:09 Advice Line with Kenneth Cole

HOW I BUILT THIS Disclosure

Gafe: Israella Kobla generated just under $400K in sales last year

“We were just under about 400 K.”

Emifa Gafe Jul 16, 2026 ▶ 19:19 Advice Line with Kenneth Cole

One line per show, most statements first. The link opens Emifa's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Founder & Creative Director, ISRAELLA KOBLA	1	5	—	full record on How I Built This →