Deidre Paknad
CEO and Co-Founder, WorkBoard. On 1 show, 1 appearance. The Shows tab opens the full record on each.
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Deidre Paknad is the co-founder and CEO of WorkBoard, an enterprise strategy execution and OKR platform. Previously, she was the founder and CEO of PSS Systems, which was acquired by IBM in 2010, where she subsequently led its Information Lifecycle Governance business.
1shows
1appearances
16statements
1resolved
0supported
1contradicted
0%fully supported
Everything Deidre Paknad said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Paknad joined PSS Systems when it had raised $60M without a product
“I started in 2003. The company had raised sixty million bucks and had nothing to go to market with.”
Workboard generated almost $5 in revenue for every $1 spent on sales
“We even got to a point where for every buck we were spending in sales and marketing, we were generating almost five in revenue. Nathan Latka: When was that? What year? Deidre Paknad: Last year. Just before I raised, right? So for most of 2017, that was a ratio”
Workboard claims zero logo churn despite layoff-driven revenue contraction
“So we don't have logo churn. We do have gross revenue churn and those that comes from two places. Literally layoffs are a real thing. Right. Companies like IBM, for example, which is a customer and the GM loses his job.”
WorkBoard's upfront onboarding fees recover most of its customer acquisition cost
“It does, and it drives that attach rate to leader number two, number three, and number four.”
Workboard averages $125,000 ACV across its enterprise and growth customers
“Actually, we think of, we do annual contracts. We sort of think of what their ACV per customer is, and it's about a 125 K. We've got really large enterprise, like a Sony, Samsung, Microsoft, right? Do it to telecom. And we've got a bunch of growth companies, a…”
PSS Systems exited to IBM without a down round or recapitalization
“Ended up with an exit that was no down round, no recap. Got to value on, on that capital.”
Workboard has 50 enterprise customers and grows revenue 3x-3.5x year-over-year
“So we have about 50 enterprise customers, which I think of at that kind of scale we just talked about, and we're growing revenue three, three and a half X a year, so we're really kind of a good role.”
Workboard draws 50% of revenue from its existing install base
“We had 50% of our revenues coming from our install base”
Workboard targets generating $2 in revenue per $1 spent on sales
“We, we're actually not trying to hold quite that aggressive a ratio, right? So we really want to spend a buck and earn two.”
Workboard's net revenue retention rate is approximately 140%
“It probably comes out somewhere like one 40.”
Workboard's enterprise sales cycle is about 60 days
“Sales cycle is about 60 days, super short, right?”
Workboard plans to delay its next fundraising process until Spring 2020
“So we probably won't raise until, even start the process until next April or May.”
One line per show, most statements first. The link opens Deidre's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | CEO and Co-Founder, WorkBoard | 1 | 16 | 0% 0/1 | full record on Top Founders → |