Dean Brauer
President & COO, Cybrid. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveLinkedIn ↗gohenry.com ↗
In 2012, Brauer co-founded GoHenry, a financial technology platform offering kids' debit cards and financial literacy tools that was later acquired by Acorns. Following the exit, he joined the embedded finance and cross-border payments infrastructure provider Cybrid as President and Chief Operating Officer.
1shows
1appearances
14statements
2resolved
2supported
0contradicted
100%fully supported
Everything Dean Brauer said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Brauer: Growth comes from fast product shipping over excessive research
“And I think you're constantly balancing this need for insights, but I fundamentally feel at every stage you grow through learning faster than your competitors, and you really have to protect the team from too much research in product market fit and actually sh…”
Brauer: Cashless and chip payment innovation started in Europe, not US
“At that stage, Scandinavia was really advanced in cashless payments, right? So it was way ahead of the U.S. Interesting. And the innovation in, like, card and chip technology, cashless payments, really happened in Europe and then came to North America, right? …”
GoHenry co-founder Brauer called customers regularly for nine of 12 years
“For nine years of the 12 years building the business, I had a workflow in constantly speaking to customers. On the phone. Always.”
GoHenry keeps customer support in-house due to kids and money sensitivity
“We did our own customer support and we still do to this day. We're dealing with two of the most emotional subjects of your life as a parent in a way, your children and money.”
Brauer: True willingness to pay is only proven by live conversions
“Willingness to pay ultimately comes down to And is best seen in, like, launching something, looking at your conversion rates and looking at your billing rates, you know, and the true willingness to pay, because that's where rubber hits the road.”
Brauer: Premium-priced features demand perfect craft over speed to market
“I would think about like, are we an apple? Like, are we apple? Are we a premium? Product that generates a premium price point. And that means we can't ever launch anything half ass. It has to be perfect. It has to be high end. And it's just going to take the t…”
Brauer: GoHenry committed to subscription model without doing prior research
“We knew we needed to be a subscription based business and we didn't do any research around that.”
Brauer: Fintech product encompasses money movement and support, not just features
“It just became very clear that in our business, product meant mobile. Product meant moving money as seamless as possible and as reliably as possible. Having amazing customer support and that product always meant, you know, not just feature sets, but also funne…”
Brauer: Subscription pricing keeps youth fintech from nudging unnecessary card spending
“Subscription- Would allow us to do right by customers, meaning that if we're, if the parent is paying us a fee, we could continue to invest in the product, but that we never have to nudge and drive a child to spend more than they should to get more interchange…”
Brauer: Early Facebook ads achieved 4x to 6x LTV:CAC for GoHenry
“Facebook could generate, like, easily a four to six X LTV to CAC, ok?”
Brauer: Fundraising and large B2B sales build the muscle needed for startup exits
“I didn't just know that you're going to build a muscle in fundraising. That's going to be, and you're going to build a muscle particularly for your portfolio companies who are doing big B to B deals, you know, seven figure deals. That muscle is the same muscle…”
Brauer: Founders must run operations as if pending acquisitions will never happen
“You have to run your business and operate day to day, month to month, like this is never happening, and you have to make decisions like it's never happening. You can't, and you, like, to engineer it, I think, is, is a really difficult thing, and I think your t…”
GoHenry: Early issuing bank partner deferred fees until company generated revenue
“They invested in us in the early days in the sense of allowing us to build out the product and get into market and then build revenue before, you know, they got paid.”
Brauer: UK regulations made interchange revenue negligible compared to US fintechs
“No, it's in Europe. It's kind of gone due to regulation anyway. In the U S it's still, you know, someone like chime will make a huge amount of money on interchange, but in the UK it was negligible. So we knew the business couldn't work anyway on interchange”
One line per show, most statements first. The link opens Dean's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 PRODUCT MARKET FITLEDGER | President & COO, Cybrid | 1 | 14 | 100% 2/2 | full record on A Product Market Fit Show → |