David Karr

Everything David Karr said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Opinion

Karr: Argentine sun-grown yerba mate tastes 'offensive' to unaccustomed consumers

“If you drink the Argentine stuff that's sun-grown, it's really like almost offensive, unless you grew up drinking it. It's pretty bad tasting.”

David Karr Nov 28, 2022 ▶ 15:52 Guayakí Yerba Mate: David Karr and Chris Mann

HOW I BUILT THIS Disclosure

Guayakí secured an initial $50,000 local bank loan without physical collateral

“Yeah, we got a 50,000 dollar bank loan locally.”

David Karr Nov 28, 2022 ▶ 21:47 Guayakí Yerba Mate: David Karr and Chris Mann

HOW I BUILT THIS Disclosure

Guayakí co-founders funded the business with nine maxed-out personal credit cards

“I mean, I think we had nine personal credit cards maxed Chris and my brother, Steven and myself, we got every, you remember that time that was that time. In the mid nineties, they just started sending everyone credit card offers. So we just like said yes to th…”

David Karr Nov 28, 2022 ▶ 23:33 Guayakí Yerba Mate: David Karr and Chris Mann

HOW I BUILT THIS Assertion Not checkable as stated

Co-founder Alex Pryor demanded 10-20% equity to source yerba mate from Argentina

“So he basically says, give me 10 or 20% of the business, and I'll send you the yerba.”

David Karr Nov 28, 2022 ▶ 27:35 Guayakí Yerba Mate: David Karr and Chris Mann

HOW I BUILT THIS Assertion Not checkable as stated

Adding soy milk and honey raised Guayakí product acceptance over 50%

“So we started putting honey and soy milk in the mate and making mate lattes. And then the, like the percentage of like maybe 15, 20% of the people actually trying and liking it went up to like 50 or more.”

David Karr Nov 28, 2022 ▶ 31:57 Guayakí Yerba Mate: David Karr and Chris Mann

HOW I BUILT THIS Assertion Not checkable as stated

Guayakí's founders personally served over 5 million cups of mate on tour

“And I think Steven Dolmiguel and I personally served over five million cups of mate.”

David Karr Nov 28, 2022 ▶ 34:50 Guayakí Yerba Mate: David Karr and Chris Mann

HOW I BUILT THIS Assertion Not checkable as stated

Guayakí's first eight tons of yerba mate were hauled in a U-Haul

“He was actually the very first one who started helping out Alex and I, even before Steven and Chris, because he actually ended up kind of joining as a quote unquote intern and helping drive up like the first eight tons of Yerba Mate from Los Angeles to Slowtow…”

David Karr Nov 28, 2022 ▶ 26:22 Guayakí Yerba Mate: David Karr and Chris Mann

The other half of the tape: David Karr's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about David Karr, by other people (1)

HOW I BUILT THIS Assertion Not checkable as stated

Guayakí avoided 2003 layoffs by instituting company-wide pay cuts

“We actually did not lay anyone off through that experience, and I bring it up only because it was a big decision, and it was kind of formative to how we grew. We decided that everyone would take a pay cut rather than lay people off, and so the Samiyas, we took…”

Chris Mann Nov 28, 2022 ▶ 41:38 Guayakí Yerba Mate: David Karr and Chris Mann

One line per show, most statements first. The link opens David's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Co-Founder, Guayakí Yerba Mate	1	7	—	full record on How I Built This →