Adding soy milk and honey raised Guayakí product acceptance over 50%
David Karr · Guayakí Yerba Mate: David Karr and Chris Mann · Nov 28, 2022 · at 31:57
Guayakí co-founder David Karr discusses early grassroots sampling efforts and adapting traditional yerba mate into lattes in Los Angeles during the late 1990s.
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“So we started putting honey and soy milk in the mate and making mate lattes. And then the, like the percentage of like maybe 15, 20% of the people actually trying and liking it went up to like 50 or more.”
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