Everything Danny Winer said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Winer: Cookware Has Seen No Innovation Since the Introduction of Teflon
“This is a new advance in a tired, old business that hasn't known any innovation since Teflon came out, essentially.”
Winer: Achieving a Sear on Traditional Nonstick Pans Destroys Them
“You know, you essentially to get a good sear on a stainless or on a nonstick pan, you have to overheat the pan and you will destroy the pan to get a sear.”
Winer Cashed Out His Retirement Accounts to Invest in HexClad
“I cashed out my four on one K that I'd had. I, my return, my Roth, my I took all the money out, paid penalties. I, everything I had saved up. I had 90% of my life savings by the time we hit tied up in the company.”
Winer: Hexclad Blew Its $1M Cash Reserve on April 2020 Meta Ads
“And I remember we had a million bucks. And we just looked at each other, and we're like, let's blow the whole million on advertising on Meta, and we spent a million bucks in April, and I think in February we had, we were doing a million a month online, and we …”
Winer: HexClad Sourced Its Brand Logo From a $299 Online Contest
“We had no money to hire an artist or a company to design it. So I found a website that does these Contest between artists all over the world. So I put it up there like 299 bucks to make the hex clad logo.”
Winer: Hexclad Did $40,000 in Its First 10-Day Costco Trial
“And in the road shows, your schedule, they're 10 day events. So I think when we finished, we were flirting with Around 40,000 U.S. Dollars in that 10 day period.”
Winer: Most Hexclad Cookware Is Manufactured in China
“The cookware, most of the cookware is made in, in China, actually. Our wood products are made in Slovenia. Our eco-friendly aprons here in LA.”
Winer: Hexclad Benefited From the Failure of His Prior Venture Juicepresso
“If Juicepresso hadn't failed, HexCloud would not be as successful.”
Winer: Kitchenware Brands Treated Early Websites Merely as In-Person Sales Tools
“In, say, the kitchenware space. Your website and the ability to purchase online was looked at as just a tool to help you sell in person. You don't buy cookware that way. You know, it's kind of like people weren't quite yet, they were just beginning to buy clot…”
Winer: Hexclad Spent Only $1,000 Monthly on Facebook Ads in 2016
“Well, we had no money, first of all. So we were only, we could, we were spending like A thousand bucks a month at the, in, in 16.”
Winer: Hexclad Employs Approximately 235 to 240 People Globally
“Globally, I'd say we're around 235, 240.”