Winer: Kitchenware Brands Treated Early Websites Merely as In-Person Sales Tools
Danny Winer · Hexclad: Danny Winer · Apr 28, 2025 · at 17:41
Danny Winer (co-founder of Hexclad) describes the state of e-commerce in the cookware industry around 2009–2010 before direct-to-consumer digital channels took off.
0:00 / 0:17exact quote · 17.7s
720p mp4 · rendered on demand · StarZero watermark
“In, say, the kitchenware space. Your website and the ability to purchase online was looked at as just a tool to help you sell in person. You don't buy cookware that way. You know, it's kind of like people weren't quite yet, they were just beginning to buy clothes online that way.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Danny Winer
Winer: Cookware Has Seen No Innovation Since the Introduction of Teflon
“This is a new advance in a tired, old business that hasn't known any innovation since Teflon came out, essentially.”
Winer: Achieving a Sear on Traditional Nonstick Pans Destroys Them
“You know, you essentially to get a good sear on a stainless or on a nonstick pan, you have to overheat the pan and you will destroy the pan to get a sear.”
Winer Cashed Out His Retirement Accounts to Invest in HexClad
“I cashed out my four on one K that I'd had. I, my return, my Roth, my I took all the money out, paid penalties. I, everything I had saved up. I had 90% of my life savings by the time we hit tied up in the company.”
Winer: Hexclad Blew Its $1M Cash Reserve on April 2020 Meta Ads
“And I remember we had a million bucks. And we just looked at each other, and we're like, let's blow the whole million on advertising on Meta, and we spent a million bucks in April, and I think in February we had, we were doing a million a month online, and we …”